---
title: "B2B SaaS Case Studies | VertoDigital"
description: "B2B technology pipeline case studies - IRONSCALES, Cribl, AMPECO, SnapLogic, Safe Security, Cloudflare, and 200+ more. $1B+ in pipeline created."
url: "https://vertodigital.com/case-studies"
image: "https://vertodigital.com/images/site/og-default.png"
---

Case Studies

 

$1B+

 

in pipeline created across 200+ B2B technology clients

 

# What B2B digital marketing work actually looks like.

 

The challenges vary by company, stage, and market. The industries below - cybersecurity, FinTech, data platforms, GTM SaaS - give you the fastest way to find work that's closest to yours.

 All 50 Cybersecurity 6 Data Platforms & AI Infrastructure 13 FinTech & Financial Services 8 GTM SaaS 7 Cloud Infrastructure & DevOps 3 Other Verticals 13 

## Cybersecurity

 

6 case studies

 

Cybersecurity

 

2.3× pipeline in 90 days

 

IRONSCALES grew pipeline 227% in 90 days

 [Read case study](https://vertodigital.com/case-studies/ironscales) 

Cybersecurity

 

4.4× marketing pipeline

 

IRONSCALES scaled pipeline with integrated reporting

 [Read case study](https://vertodigital.com/case-studies/ironscales-integrated-reporting) 

Cybersecurity

 

900% MQL increase

 

Safe Security: full-funnel paid scale in Q1

 [Read case study](https://vertodigital.com/case-studies/safe-security) 

Cybersecurity

 

1,043% search impression share

 

Safe Security dominated TPRM search

 [Read case study](https://vertodigital.com/case-studies/safe-security-search-dominance) 

Cybersecurity

 

49% more open opportunities

 

Cloudflare Enterprise: 49% more open opps

 [Read case study](https://vertodigital.com/case-studies/cloudflare-enterprise) 

Cybersecurity

 

60% ROAS increase in 100 days

 

Cloudflare Self-Serve: 60% ROAS lift

 [Read case study](https://vertodigital.com/case-studies/cloudflare-self-serve) 

## Data Platforms & AI Infrastructure

 

13 case studies

 

Observability

 

95% organic growth YoY

 

Cribl: 95% organic traffic growth YoY

 [Read case study](https://vertodigital.com/case-studies/cribl-seo) 

Observability

 

$100M ARR contribution

 

Cribl's hybrid content engine to $100M ARR

 [Read case study](https://vertodigital.com/case-studies/cribl-100m-arr) 

Observability

 

14% higher conversion rate

 

Cribl: brand awareness on LinkedIn

 [Read case study](https://vertodigital.com/case-studies/cribl-brand-awareness) 

iPaaS

 

3× ROI from paid ads

 

SnapLogic: 3× ROI via 1st-party data

 [Read case study](https://vertodigital.com/case-studies/snaplogic-1st-party-data) 

iPaaS

 

68% MQL, 47% SQL increase

 

SnapLogic: one year of value-based bidding

 [Read case study](https://vertodigital.com/case-studies/snaplogic-vbb) 

iPaaS

 

11× ROAS on opportunities

 

SnapLogic: 11× ROAS with tROAS

 [Read case study](https://vertodigital.com/case-studies/snaplogic-troas) 

iPaaS

 

45% lower cost per registration

 

SnapLogic: LinkedIn Event Ads playbook

 [Read case study](https://vertodigital.com/case-studies/snaplogic-linkedin-event-ads) 

Graph Database

 

157% more enterprise leads

 

Neo4j: 157% lead growth with AI campaigns

 [Read case study](https://vertodigital.com/case-studies/neo4j) 

AI / NLP

 

31% organic conversion growth

 

Expert.ai: 31% more organic conversions

 [Read case study](https://vertodigital.com/case-studies/expert-ai) 

M365 Management

 

26% user growth

 

CoreView: 26% organic user growth

 [Read case study](https://vertodigital.com/case-studies/coreview) 

Workspace SaaS

 

47% organic traffic growth

 

OfficeRnD: 47% organic traffic YoY

 [Read case study](https://vertodigital.com/case-studies/officernd) 

MLOps

 

GA4 + Consent Mode v2

 

Domino Data Lab: future-proofed analytics

 [Read case study](https://vertodigital.com/case-studies/domino-data-lab) 

## FinTech & Financial Services

 

8 case studies

 

Expense Management

 

21% more conversion events

 

Payhawk: server-side tagging + Meta CAPI

 [Read case study](https://vertodigital.com/case-studies/payhawk) 

Crypto / Lending

 

$125K saved annually

 

Nexo: doubled performance with Twilio Segment

 [Read case study](https://vertodigital.com/case-studies/nexo) 

Consumer Finance

 

47% more card approvals

 

Access Finance: GA4 unified online + offline

 [Read case study](https://vertodigital.com/case-studies/access-finance) 

Microfinance

 

EU compliance + GA4

 

Microcredit: regulatory-ready GA4 transition

 [Read case study](https://vertodigital.com/case-studies/microcredit) 

Trading / Brokerage

 

Compliant data collection

 

Eightcap: Cookiebot + Consent Mode

 [Read case study](https://vertodigital.com/case-studies/eightcap) 

FinTech

 

EU compliance + integration

 

PlanDelta: cross-platform compliance

 [Read case study](https://vertodigital.com/case-studies/plandelta) 

Accounting Tech

 

130% ARR growth

 

Netgain: 130% marketing-sourced ARR

 [Read case study](https://vertodigital.com/case-studies/netgain-pipeline) 

Accounting Tech

 

154% lead increase

 

Netgain: 154% leads in 3 months

 [Read case study](https://vertodigital.com/case-studies/netgain-leads) 

## GTM SaaS

 

7 case studies

 

ATS / HR Tech

 

4× opps at 50% budget

 

SmartRecruiters: 4× opps, 50% less budget

 [Read case study](https://vertodigital.com/case-studies/smartrecruiters) 

Community-Led Growth

 

583% search visibility

 

Common Room: doubled organic traffic

 [Read case study](https://vertodigital.com/case-studies/common-room) 

CMS

 

275% more SQLs

 

Progress Sitefinity: 275% SQL growth

 [Read case study](https://vertodigital.com/case-studies/progress-sitefinity) 

Mobile App Platform

 

5× CPA decrease

 

BuildFire: 5× lower CPA on Facebook

 [Read case study](https://vertodigital.com/case-studies/buildfire) 

Digital Signage

 

600% MQL increase

 

Skykit: 600% MQL growth via OCT

 [Read case study](https://vertodigital.com/case-studies/skykit) 

Founder Platform

 

Scalable tracking foundation

 

icanpreneur: GA4 + custom event tracking

 [Read case study](https://vertodigital.com/case-studies/icanpreneur) 

## Cloud Infrastructure & DevOps

 

3 case studies

 

File Sharing

 

96% revenue increase

 

Progress ShareFile: 96% revenue lift

 [Read case study](https://vertodigital.com/case-studies/progress-sharefile) 

Load Balancing

 

84% more SQLs

 

Progress Kemp: 84% SQL increase

 [Read case study](https://vertodigital.com/case-studies/progress-kemp-loadmaster) 

File Transfer

 

64% ROAS improvement

 

Progress MOVEit: 64% ROAS lift

 [Read case study](https://vertodigital.com/case-studies/progress-moveit) 

## Other Verticals

 

12 case studies

 

EV Charging

 

58% more cold meetings

 

AMPECO: contact-level ABM for buying groups

 [Read case study](https://vertodigital.com/case-studies/ampeco) 

EV Charging

 

Self-serve ABM dashboard

 

AMPECO: LinkedIn engagement tracking

 [Read case study](https://vertodigital.com/case-studies/ampeco-abm-tracking) 

Streaming

 

27% revenue increase

 

TrillerTV: 100% PPV event coverage

 [Read case study](https://vertodigital.com/case-studies/trillertv) 

Higher Education

 

82% more applications

 

AUBG: 82% more applications started

 [Read case study](https://vertodigital.com/case-studies/aubg) 

Event Marketplace

 

258% ROAS lift

 

Native Spaces: 258% ROAS with VBB

 [Read case study](https://vertodigital.com/case-studies/native-spaces) 

Bulgarian Startup

 

Unified customer data

 

Musketari: GA4 + Measurement Protocol

 [Read case study](https://vertodigital.com/case-studies/musketari) 

Real Estate

 

61% organic traffic increase

 

Yavlena: 61% organic growth post-migration

 [Read case study](https://vertodigital.com/case-studies/yavlena) 

Software Services

 

48% organic sessions growth

 

Scalefocus: complete SEO framework

 [Read case study](https://vertodigital.com/case-studies/scalefocus-seo-framework) 

Software Services

 

138% organic traffic QoQ

 

Scalefocus: SEO enablement program

 [Read case study](https://vertodigital.com/case-studies/scalefocus-seo-enablement) 

PropTech

 

56% organic traffic increase

 

Rexera: 4× faster content via hybrid AI

 [Read case study](https://vertodigital.com/case-studies/rexera) 

Safety Tech

 

Organic preserved through revamp

 

Noonlight: B2B website migration without traffic loss

 [Read case study](https://vertodigital.com/case-studies/noonlight) 

Business Publishing

 

44% subscriber increase

 

Economedia: GA4 multisite migration

 [Read case study](https://vertodigital.com/case-studies/economedia) 

Type Design and Distribution

 

555% AI Overview surge

 

Fontfabric: SEO + AEO built for AI search

 [Read case study](https://vertodigital.com/case-studies/fontfabric-seo-aeo) 

Pipeline Assessment

 

## Ready to see what your pipeline could look like?

 

The Pipeline Assessment is the same diagnostic we run before any of the engagements above. Five business days. Thirty-minute debrief. No commitment.

 [Get Your Free Pipeline Assessment](https://vertodigital.com/assessment)
