--- title: "About VertoDigital | B2B Pipeline Marketing Agency Since 2018" description: "Founded in Sofia in 2018 to close the gap between marketing and pipeline. 200+ B2B tech clients and $1B+ in pipeline later - the VertoDigital story." url: "https://vertodigital.com/about" image: "https://vertodigital.com/images/site/og-default.png" --- Our story · since 2018 # We build pipeline for B2B technology companies. The strategies, tactics, and tools are changing fast. The problem we're solving isn't. Here's how we got here ↓ Hero image - whole team photo, group shot, or large team offsite. Wide aspect ratio. 2018, Sofia ## It started with a number that didn't add up. Sofia rooftops, Campus X exterior, or an early team photo from 2018. Sense of place & beginning. Most B2B technology companies had the same problem. Marketing was producing reports full of leads, clicks, and form fills. Finance was reporting pipeline. The two numbers rarely matched, and nobody could fully explain why. Most agencies weren't trying to. They were paid to produce activity, and activity is easier to deliver than pipeline. So [Zoran Arsovski](https://www.linkedin.com/in/zoranarsovski/) started VertoDigital to do the other thing - take the harder question seriously and build an agency around answering it. What does it actually take to make marketing's numbers and pipeline's numbers match? That question turned out to be the work of a decade. Eight years in, we're still answering it. - Zoran Arsovski, Managing Partner The decision ## Most agencies were getting wider. We went the other way. What makes B2B different B2B go-to-market is its own discipline. The buying committee, the planning cycles, the internal systems, the way pipeline is tracked and defended - it's not a faster version of consumer. It's a different game with different rules. What most agencies miss Most agencies manage channels. We learned the organizations. Self-serve SaaS, enterprise, everything in between - every engagement built the same body of knowledge about how B2B marketing teams actually plan, execute, and measure results. What that changes When you understand how a marketing org works from the inside, you stop being a vendor and start being a partner who can move the revenue number together. That's the only outcome that matters in B2B. Meet the team ## The people you will be working with. 50+ people, two continents, one obsession. Strategy, creative, and client leadership in Boston. Engineering, analytics, and operations in Sofia. The same Slack channel for both. [Zoran Arsovski, Managing Partner, Sofia](https://www.linkedin.com/in/zoranarsovski/) · [Yasen Lilov, Partner, Head of Pipeline Intelligence, Sofia](https://www.linkedin.com/in/yasenlilov/) · [Ivailo Shipochki, Partner, Head of Inbound & Outbound Growth, Sofia](https://www.linkedin.com/in/ivailo-shipochki/) · [Bilyana Katmarova, Partner, Finance, Sofia](https://www.linkedin.com/in/bilyana-katmarova-fcca-69a78048/) · [Paul Green, Director, Growth & AI Solutions, Boston](https://www.linkedin.com/in/psgreen222/) · [Svetlana Taseva, Consultant, Finance, Ruse](https://www.linkedin.com/in/svetlana-taseva-5a7a43175/) · [Nikol Anestieva, Associate, Growth, Sofia](https://www.linkedin.com/in/nikol-anestieva/) · [Victoria Petrova, Consultant, People & Culture, Sofia](https://www.linkedin.com/in/victoriapetrova1/) · [Aleksandar Gegov, Assistant, People & Culture, Sofia](https://www.linkedin.com/in/aleksandar-gegov-abb08324a/) · [Alexandra Yanakieva, Director, Paid Growth, Sofia](https://www.linkedin.com/in/alexandra-yanakieva/) · [Rumyana Kercheva, Director, Paid Growth, Sofia](https://www.linkedin.com/in/rkercheva/) · [Galina Yurukova, Sr. Consultant, Paid Growth, Sofia](https://www.linkedin.com/in/galina-yurukova/) · [Emil Zagorov, Consultant, Paid Growth, Sofia](https://www.linkedin.com/in/emil-zagorov/) · [Denitsa Yordanova, Consultant, Paid Growth, Sofia](https://www.linkedin.com/in/denitsayord/) · [Daniela Ranova, Consultant, Paid Growth, Sofia](https://www.linkedin.com/in/daniela-ranova/) · [Iavor Nikolov, Consultant, Paid Growth, Sofia](https://www.linkedin.com/in/iavornikolov/) · [Yana Petrova, Consultant, Paid Growth, Sofia](https://www.linkedin.com/in/yana-petrova-aa318949/) · [Tanya Gavrilova, Consultant, Paid Growth, Sofia](https://www.linkedin.com/in/tanyatopalova/) · [Marie Goygadjieva, Sr. Associate, Paid Growth, Sofia](https://www.linkedin.com/in/marie-goygadjieva-a280321b0/) · [Radi Kinaev, Sr. Associate, Paid Growth, Sofia](https://www.linkedin.com/in/radi-kinaev/) · [Lachezar Roev, Sr. Associate, Paid Growth, Sofia](https://www.linkedin.com/in/lachezar-roev-51914a195/) · [Ivana Chobanova, Sr. Associate, Paid Growth, Sofia](https://www.linkedin.com/in/ivana-chobanova/) · [Karina Todorova, Sr. Associate, Paid Growth, Sofia](https://www.linkedin.com/in/karina-todorova-94b7b0aa/) · [Stefani Petrova, Associate, Paid Growth, Sofia](https://www.linkedin.com/in/stefani-petrova-1808a5209/) · [Stanislava Pashkulova, Associate, Paid Growth, Sofia](https://www.linkedin.com/in/stanislava-pashkulova/) · [Aleksandra Ivanova, Associate, Paid Growth, Sofia](https://www.linkedin.com/in/aleksandra-i-20114032/) · [Elitsa Dankova, Director, SEO & AEO, Sofia](https://www.linkedin.com/in/elitsa-dankova/) · [Teodora Koleva, Consultant, SEO & AEO, Sofia](https://www.linkedin.com/in/teodora-a-koleva/) · [Ana Georgieva, Sr. Associate, SEO & AEO, Sofia](https://www.linkedin.com/in/ana-sarandeva-georgieva-0171831ba/) · [Desislava Dermishkova, Sr. Associate, SEO & AEO, Sofia](https://www.linkedin.com/in/desislava-dermishkova-781b0786/) · [Velin Dragoev, Sr. Associate, SEO & AEO, Sofia](https://www.linkedin.com/in/velin-dragoev-057bb291/) · [Denislav Hadzhiminev, Sr. Consultant, Data & Analytics, Ruse](https://www.linkedin.com/in/denislav-hadzhiminev/) · [Boryana Zasheva, Sr. Associate, Data & Analytics, Sofia](https://www.linkedin.com/in/boryana-z-5ba20318a/) · [Dimitar Dashev, Associate, Data & Analytics, Sofia](https://www.linkedin.com/in/dimitar-dashev/) · [Dimitar Ivanov, AI Engineer, Sofia](https://www.linkedin.com/in/dimitar-ivanov-07487b100/) · [Lachezar Dimitrov, AI Engineer, Sofia](https://www.linkedin.com/in/lachezar-dimitrov-426aa5172/) [Find the rest of the team on LinkedIn](https://www.linkedin.com/company/vertodigital) · [We're hiring](https://vertodigital.com/jobs) The offices ## Built in Bulgaria. Working with companies across the world. HQ · Bulgaria ### Sofia Campus X, our headquarters. Most of the senior team works here - strategy, paid media, SEO, analytics, and our AI work. Bulgaria's best tech hub, and we like it that way. Bulgaria ### Ruse On the riverside, near the university. A great pool of analytical and technical people, in a city that's quietly become one of Bulgaria's strongest places to hire. Bulgaria ### Blagoevgrad South-west Bulgaria, right next to AUBG. A steady source of early-career hires who turn up curious and sharp. United States ### Boston Our US outpost. Strategy, client meetings, and the executive relationships that keep our Sofia-based work feeling close to American B2B tech. What's next ## The AI shift isn't pulling us in a new direction. It's letting us go faster in the one we were already heading. The work doesn't change - we build pipeline for B2B technology companies. AI just lets us do it faster: audience research, measurement, content that doesn't slow strategy down. Same thesis as 2018. Marketing has to produce pipeline. The only thing different now is how quickly we can prove it. Work with us ## If the numbers aren't matching - pipeline vs. marketing - that's the conversation we're built for. [Your call is with Paul Green Growth & AI Solutions · Boston, MA Thirty minutes. No agenda, no slides - just your pipeline. Paul runs every introductory call personally. You'll know by minute twenty whether we're a fit. If we're not, he'll tell you honestly and point you in the right direction. Book a call](https://vertodigital.com/contact) [Join the team We're hiring Sofia, Ruse, Blagoevgrad, Boston. See open roles](https://vertodigital.com/jobs) Follow on LinkedIn What's working, what isn't, and patterns from 200+ B2B tech companies. [VertoDigital](https://www.linkedin.com/company/vertodigital) --- ## Company details - **Legal name:** Advert Ltd. - **Sofia HQ:** Campus X, Aleksandar Malinov Blvd 31, 1729 Sofia, Bulgaria - **Rating:** [G2 4.9 / 5](https://www.g2.com/products/vertodigital/reviews) (38 verified reviews) · LinkedIn Breakthrough Award 2025 - **Elsewhere:** [X](https://x.com/VertoDigital) · [YouTube](https://www.youtube.com/@vertodigital) · [Instagram](https://www.instagram.com/vertodigitalagency/) · [GitHub](https://github.com/VertoAgency) · [Events (Luma)](https://lu.ma/vertodigital)