# VertoDigital

> Pipeline-driven digital marketing for B2B technology companies. Founded in Sofia in 2018, VertoDigital has worked with 200+ B2B tech companies and contributed $1B+ in pipeline. Specialist B2B tech only - every process is calibrated for long sales cycles, multi-stakeholder buying committees, and CRM-connected attribution. Fixed-fee 90-day pilots. 30-day retainer exit. SQL impact by day 30, pipeline impact by day 90.

VertoDigital runs two growth streams powered by a shared measurement layer: Inbound Pipeline Growth (paid social, paid search, SEO & AEO), Outbound Pipeline Growth / ABM (6sense & DemandBase, LinkedIn AI targeting, contact-level ABM), and Pipeline Intelligence (server-side tagging, GA4, offline conversion tracking, attribution). The commercial model is "Assess. Pilot. Grow." - a free five-day Pipeline Readiness Assessment, a fixed-fee 90-day pilot, then an always-on retainer with a 30-day exit. Certifications: LinkedIn Ads Certified, Google Ads Partner. ICP: B2B tech CMOs and VPs of Marketing at $10M–$500M ARR. G2: 4.9/5 stars, 35+ verified reviews, 94% five-star. Clients include SnapLogic, Cloudflare, Neo4j, Cribl, IRONSCALES, AMPECO, Safe Security, and 190+ other B2B tech companies across the US, UK, and EU.

## Core pages
- [Home](https://vertodigital.com/markdown/index.md): Pipeline for B2B CMOs - 200+ clients, $1B+ in pipeline created.
- [Services overview](https://vertodigital.com/markdown/services.md): The pipeline-driven system that turns marketing spend into qualified pipeline.
- [About](https://vertodigital.com/markdown/about.md): How VertoDigital was built - Sofia, 2018, to 200+ B2B technology clients.
- [Case studies](https://vertodigital.com/markdown/case-studies.md): Results across IRONSCALES, Cribl, AMPECO, SnapLogic, Safe Security, Cloudflare, and more.
- [Client quotes](https://vertodigital.com/markdown/quotes.md): Verified client quotes on pipeline, paid media, analytics, SEO, and ABM.
- [Content Hub](https://vertodigital.com/markdown/content-hub.md): Articles, talks, webinars, guides and tools from the team behind $1B+ in influenced pipeline.
- [Pipeline Assessment](https://vertodigital.com/markdown/assessment.md): Free five-day pipeline diagnostic - the entry point to working with us.
- [Contact](https://vertodigital.com/markdown/contact.md): Book a pipeline diagnostic.
- [Jobs](https://vertodigital.com/markdown/jobs.md): What it's like to work at VertoDigital - culture, values, team, and how to apply. Offices in Sofia, Ruse, Blagoevgrad, and Boston.

## Services
- [Inbound Pipeline Growth](https://vertodigital.com/markdown/services/b2b-inbound-pipeline-growth-and-demand-generation.md): Three-channel inbound system - LinkedIn awareness, paid search harvest, SEO/AEO compounding.
- [Outbound Pipeline Growth (ABM)](https://vertodigital.com/markdown/services/b2b-outbound-pipeline-growth-and-demand-generation.md): Named-account coverage across 6sense/DemandBase intent, LinkedIn AI targeting, and contact-level ABM.
- [Pipeline Intelligence & Attribution](https://vertodigital.com/markdown/services/b2b-pipeline-intelligence-and-marketing-attribution.md): Server-side GTM, GA4, CRM integration, offline conversion tracking, and 1st-party data activation.
- [B2B LinkedIn Advertising](https://vertodigital.com/markdown/services/inbound/b2b-and-saas-linkedin-advertising.md): LinkedIn Ads Certified - ICP awareness and pipeline from LinkedIn.
- [B2B Paid Search](https://vertodigital.com/markdown/services/inbound/b2b-and-saas-paid-search.md): Google Ads & Microsoft Advertising tuned to capture in-market B2B buyers.
- [B2B SEO & AEO](https://vertodigital.com/markdown/services/inbound/b2b-seo-and-aeo.md): Organic growth built for both Google and AI search (ChatGPT, Perplexity, AI Overviews).
- [Account-based ABM](https://vertodigital.com/markdown/services/outbound/account-based-marketing.md): Account-level intent and program operations.
- [Persona-based ABM](https://vertodigital.com/markdown/services/outbound/persona-based-marketing.md): LinkedIn AI prospecting at the persona level.
- [Contact-based ABM](https://vertodigital.com/markdown/services/outbound/contact-based-marketing.md): Person-level targeting with CRM engagement sync and SDR triggers.

## Industries
- [Cybersecurity](https://vertodigital.com/markdown/industries/cybersecurity-marketing.md): Pipeline-driven marketing for B2B cybersecurity companies.
- [Data Platforms & AI Infrastructure](https://vertodigital.com/markdown/industries/data-platforms-and-ai-infrastructure-marketing.md): Marketing for data platform and AI infrastructure companies.
- [FinTech & Financial Services](https://vertodigital.com/markdown/industries/fintech-and-financial-services-marketing.md): Compliant, pipeline-driven marketing for fintech and financial services.

## Case studies
- [Access Finance: 47% more card approvals](https://vertodigital.com/markdown/case-studies/access-finance.md)
- [AMPECO: A self-serve ABM engagement dashboard](https://vertodigital.com/markdown/case-studies/ampeco-abm-tracking.md)
- [AMPECO: 58% more cold meetings booked](https://vertodigital.com/markdown/case-studies/ampeco.md)
- [AUBG: 82% more applications started](https://vertodigital.com/markdown/case-studies/aubg.md)
- [BuildFire: 5× lower CPA on Facebook](https://vertodigital.com/markdown/case-studies/buildfire.md)
- [Cloudflare: 49% more open opportunities](https://vertodigital.com/markdown/case-studies/cloudflare-enterprise.md)
- [Cloudflare: 60% ROAS lift in 100 days](https://vertodigital.com/markdown/case-studies/cloudflare-self-serve.md)
- [Common Room: 583% search visibility increase](https://vertodigital.com/markdown/case-studies/common-room.md)
- [CoreView: 26% user growth YoY](https://vertodigital.com/markdown/case-studies/coreview.md)
- [Cribl: A content engine to $100M ARR](https://vertodigital.com/markdown/case-studies/cribl-100m-arr.md)
- [Cribl: 31% lower CPL on remarketing](https://vertodigital.com/markdown/case-studies/cribl-brand-awareness.md)
- [Cribl: 95% organic traffic growth YoY](https://vertodigital.com/markdown/case-studies/cribl-seo.md)
- [Domino Data Lab: GA4 + Consent Mode v2 ready](https://vertodigital.com/markdown/case-studies/domino-data-lab.md)
- [Economedia: 44% subscriber growth](https://vertodigital.com/markdown/case-studies/economedia.md)
- [Eightcap: Compliant data collection across platforms](https://vertodigital.com/markdown/case-studies/eightcap.md)
- [Expert.ai: 31% organic conversion growth](https://vertodigital.com/markdown/case-studies/expert-ai.md)
- [Fontfabric: 555% increase in AI Overview appearances](https://vertodigital.com/markdown/case-studies/fontfabric-seo-aeo.md)
- [icanpreneur: Scalable tracking from zero](https://vertodigital.com/markdown/case-studies/icanpreneur.md)
- [IRONSCALES: 4.4× marketing-sourced pipeline](https://vertodigital.com/markdown/case-studies/ironscales-integrated-reporting.md)
- [IRONSCALES: 2.3× Pipeline in 90 Days](https://vertodigital.com/markdown/case-studies/ironscales.md)
- [Microcredit: EU compliance, no data lost](https://vertodigital.com/markdown/case-studies/microcredit.md)
- [Musketari: Unified online + offline customer data](https://vertodigital.com/markdown/case-studies/musketari.md)
- [Native Spaces: 258% higher ROAS with VBB](https://vertodigital.com/markdown/case-studies/native-spaces.md)
- [Neo4j: 157% more enterprise leads](https://vertodigital.com/markdown/case-studies/neo4j.md)
- [Netgain: 154% more leads in 3 months](https://vertodigital.com/markdown/case-studies/netgain-leads.md)
- [Netgain: 130% marketing-sourced ARR growth](https://vertodigital.com/markdown/case-studies/netgain-pipeline.md)
- [Nexo: $125K saved annually](https://vertodigital.com/markdown/case-studies/nexo.md)
- [Noonlight: Organic preserved through revamp](https://vertodigital.com/markdown/case-studies/noonlight.md)
- [OfficeRnD: 47% organic traffic growth YoY](https://vertodigital.com/markdown/case-studies/officernd.md)
- [Payhawk: 21% more conversion events](https://vertodigital.com/markdown/case-studies/payhawk.md)
- [PlanDelta: EU compliance + cross-platform integration](https://vertodigital.com/markdown/case-studies/plandelta.md)
- [Progress Kemp LoadMaster: 84% more SQLs at 16% less spend](https://vertodigital.com/markdown/case-studies/progress-kemp-loadmaster.md)
- [Progress MOVEit: 64% ROAS lift, 52% more SQLs](https://vertodigital.com/markdown/case-studies/progress-moveit.md)
- [Progress ShareFile: 96% revenue lift in 3 months](https://vertodigital.com/markdown/case-studies/progress-sharefile.md)
- [Progress Sitefinity: 275% more SQLs in 3 months](https://vertodigital.com/markdown/case-studies/progress-sitefinity.md)
- [Quantive: 420% self-service pipeline growth](https://vertodigital.com/markdown/case-studies/quantive.md)
- [Rexera: 56% organic growth, 4× faster content](https://vertodigital.com/markdown/case-studies/rexera.md)
- [Safe Security: 1,043% search impression share growth](https://vertodigital.com/markdown/case-studies/safe-security-search-dominance.md)
- [Safe Security: 900% MQL increase in one quarter](https://vertodigital.com/markdown/case-studies/safe-security.md)
- [Scalefocus: 138% organic traffic QoQ](https://vertodigital.com/markdown/case-studies/scalefocus-seo-enablement.md)
- [Scalefocus: 48% organic sessions growth QoQ](https://vertodigital.com/markdown/case-studies/scalefocus-seo-framework.md)
- [Skykit: 600% MQL growth in one month](https://vertodigital.com/markdown/case-studies/skykit.md)
- [SmartRecruiters: 4× opportunities at 50% budget](https://vertodigital.com/markdown/case-studies/smartrecruiters.md)
- [SnapLogic: 3× ROI from paid advertising](https://vertodigital.com/markdown/case-studies/snaplogic-1st-party-data.md)
- [SnapLogic: 45% lower cost per registration](https://vertodigital.com/markdown/case-studies/snaplogic-linkedin-event-ads.md)
- [SnapLogic: 125% increase in Stage 1 opportunities](https://vertodigital.com/markdown/case-studies/snaplogic-troas.md)
- [SnapLogic: 68% MQLs from one year of VBB](https://vertodigital.com/markdown/case-studies/snaplogic-vbb.md)
- [TrillerTV: 100% PPV event coverage](https://vertodigital.com/markdown/case-studies/trillertv.md)
- [Yavlena: 61% organic traffic growth](https://vertodigital.com/markdown/case-studies/yavlena.md)

## Content Hub

- [RSS feed](https://vertodigital.com/content-hub/rss.xml): Full-text feed (title, excerpt, and complete article body via `content:encoded`) of every Content Hub post, with curated entity categories per item - the primary freshness endpoint for agents checking for new or updated content since their last crawl, rather than re-crawling the whole hub.
- [Blog: SEO Content Development: How to Write Content that Converts](https://vertodigital.com/markdown/content-hub/blog/seo-content-development.md): A six-step process for SEO content development that treats conversion as a requirement, not an afterthought - keyword and intent research, content brief, writing for the reader before optimizing, structure for AI Overviews, on-page optimization, and publish/measure/refresh. By Velin Dragoev, Senior Associate, SEO & AEO. Aug 18, 2026, 12 min.
- [Blog: How to Optimize a B2B Website for AI Search: A Step-by-Step Guide](https://vertodigital.com/markdown/content-hub/blog/how-to-optimize-b2b-website-for-ai-search.md): A nine-step process to audit citations, mine buyer questions, fix crawlability, restructure content for extraction, automate checks with n8n, and measure whether AI search visibility moves pipeline. By Velin Dragoev, Senior Associate, SEO & AEO, reviewed by Elitsa Dankova, Director SEO & AEO. Aug 18, 2026, 18 min.
- [Blog: B2B Google Ads strategy: a three-pillar framework for campaigns that actually drive pipeline](https://vertodigital.com/markdown/content-hub/blog/b2b-google-ads-strategy.md): Why we run Google Ads as a Search-only channel, and the campaign structure, CRM conversion signals, and bidding sequence that turns spend into qualified pipeline. By Ivailo Shipochki, Partner, Inbound & Outbound Growth. Aug 13, 2026, 13 min.
- [Blog: How to improve ROAS in B2B paid media: tactics that actually work](https://vertodigital.com/markdown/content-hub/blog/how-to-improve-roas-b2b-paid-media.md): Connect campaigns to CRM outcomes, delay automation until intent data is reliable, and judge performance against pipeline and revenue - not leads alone. By Denitsa Yordanova, Consultant, Paid Growth. Aug 10, 2026, 10 min.
- [Blog: Google Demand Gen for B2B: how to turn attention into pipeline](https://vertodigital.com/markdown/content-hub/blog/google-demand-gen-for-b2b.md): Google Demand Gen works as a pipeline-assist channel, not a Search replacement - how to structure prospecting vs retargeting campaigns, target with signals, and measure it without fooling yourself. By Denitsa Yordanova, Consultant, Paid Growth. Aug 7, 2026, 10 min.
- [Blog: What is ABM? Account-based marketing defined](https://vertodigital.com/markdown/content-hub/blog/what-is-abm.md): The three types of ABM, the three levels of signal (account, persona, contact), a step-by-step strategy, and the handoff plan that decides whether a program becomes pipeline. By Ivailo Shipochki, Partner, Inbound & Outbound Growth. Jul 31, 2026, 12 min.
- [Blog: Marketing says it's working. Sales says the leads are garbage.](https://vertodigital.com/markdown/content-hub/blog/marketing-says-working-sales-says-garbage.md): One shared definition of a qualified opportunity - wired to the CRM - ends the marketing vs sales standoff. The exact model we deploy in the first 30 days. By Yasen Lilov, Pipeline Intelligence Lead.
- [Agency News: VertoDigital becomes one of the first LinkedIn Ads Certified Agencies](https://vertodigital.com/markdown/content-hub/agency-news/linkedin-ads-certified-agency.md): VertoDigital is now a LinkedIn Ads Certified Agency - the team completed LinkedIn Ads certifications in Fundamentals, Marketing Strategy, Content & Creative Design, and Measurement. By Zoran Arsovski, Managing Partner.
- [Author: Yasen Lilov](https://vertodigital.com/markdown/content-hub/authors/yasen-lilov.md): Pipeline Intelligence Lead at VertoDigital - 9 pieces covering pipeline attribution, closed-won measurement, MarTech alignment, and ABM for B2B technology CMOs.
- [Author: Paul Green](https://vertodigital.com/markdown/content-hub/authors/paul-green.md): Director, Growth & AI Solutions at VertoDigital - writes on AI-augmented growth, buyer-group targeting, LinkedIn pipeline strategy, and value-based bidding.
- [Author: Elitsa Dankova](https://vertodigital.com/markdown/content-hub/authors/elitsa-dankova.md): Director, SEO & AEO at VertoDigital - writes on technical SEO, AEO for AI search engines, content architecture, and organic pipeline growth for B2B SaaS.
- [Author: Emil Zagorov](https://vertodigital.com/markdown/content-hub/authors/emil-zagorov.md): Consultant, Paid Growth at VertoDigital - writes on paid search, LinkedIn advertising, value-based bidding, and CRM-based conversion tracking.
- [Author: Teodora Koleva](https://vertodigital.com/markdown/content-hub/authors/teodora-koleva.md): Consultant, SEO & AEO at VertoDigital - writes on content strategy, entity optimisation, keyword research, and building organic pipeline channels for B2B brands.
- [Author: Desislava Dermishkova](https://vertodigital.com/markdown/content-hub/authors/desislava-dermishkova.md): Senior SEO & AEO Associate at VertoDigital - writes on B2B content strategy, technical SEO, and AI visibility across traditional search and AI-generated answers.
- [Author: Dimitar Ivanov](https://vertodigital.com/markdown/content-hub/authors/dimitar-ivanov.md): AI Engineer at VertoDigital - builds Verto AI agents and writes on practical LLM applications, agent architecture, and AI-powered marketing automation.
- [Author: Zoran Arsovski](https://vertodigital.com/markdown/content-hub/authors/zoran-arsovski.md): Founder, Managing Partner & Chief Growth Officer of VertoDigital - writes and speaks on B2B demand generation, pipeline marketing, measurement, and AI in marketing.
- [Author: Ivailo Shipochki](https://vertodigital.com/markdown/content-hub/authors/ivailo-shipochki.md): Partner, Inbound & Outbound Growth at VertoDigital - account-based marketing, LinkedIn pipeline strategy, and aligning demand gen with sales.
- [Author: Denitsa Yordanova](https://vertodigital.com/markdown/content-hub/authors/denitsa-yordanova.md): Consultant, Paid Growth at VertoDigital - paid search, LinkedIn advertising, and pipeline-driven paid media for B2B technology companies.
- [Author: Marie Goygadjieva](https://vertodigital.com/markdown/content-hub/authors/marie-goygadjieva.md): Sr. Associate, Paid Growth at VertoDigital - paid search, paid social, and pipeline-driven media for B2B technology companies.
- [Author: Denislav Hadzhiminev](https://vertodigital.com/markdown/content-hub/authors/denislav-hadzhiminev.md): Sr. Consultant, Data & Analytics at VertoDigital - measurement architecture, event frameworks, consent-aware tracking, and data models that connect marketing activity to CRM outcomes.
- [Author: Velin Dragoev](https://vertodigital.com/markdown/content-hub/authors/velin-dragoev.md): Senior Associate, SEO & AEO at VertoDigital - writes on SEO strategy, digital PR, and content for B2B organic pipeline growth.
- [Author: Ana Georgieva](https://vertodigital.com/markdown/content-hub/authors/ana-georgieva.md): Senior Associate, SEO & AEO at VertoDigital - writes on AI search readiness, topical mapping, and technical SEO foundations.
- [VertoTalks Sofia Jul 2026 - Recap: How We Rebuilt Our Website With Claude Code](https://vertodigital.com/markdown/content-hub/vertotalks/how-we-rebuilt-our-website-with-claude-code-sofia-2026.md): Behind-the-scenes recap on rebuilding vertodigital.com with Claude Code - actual workflow, design system, SEO/AEO, and CMS-free infrastructure. Campus X, Sofia, July 23 2026. Speakers: Zoran Arsovski, Nikol Anestieva.
- [VertoTalks Sofia Apr 2026 - Recap](https://vertodigital.com/markdown/content-hub/vertotalks/human-led-ai-powered-content-automations-sofia-2026.md): 48 B2B marketing leaders, three short talks and a candid conversation over coffee on proving pipeline to the board. Campus X, Sofia, April 9 2026.
- [VertoTalks #21 Sofia Apr 2026 - Recap](https://vertodigital.com/markdown/content-hub/vertotalks/linkedin-takes-abm-next-level-2026-sofia.md): How B2B teams use LinkedIn's Company Intelligence API and persona-level signals to identify and prioritize buyer groups in ABM campaigns. Session recap, Campus X, Sofia, April 23 2026. Speakers: Ivailo Shipochki, Dimitar Ivanov.
- [VertoTalks On-Air #7: ABM Trends 2026](https://vertodigital.com/markdown/content-hub/vertotalks-on-air/abm-in-2026-giving-sales-the-who-behind-the-what.md): The 6 ABM trends shaping B2B in 2026 - from AI and intent data to buying-group engagement, contact-level signals, and sales-ready handoffs. 45 min on-demand recording with Influ2, plus a persona-to-content table, an outreach-ready handoff checklist, and FAQs.
- [Ebook: Should you build in-house or hire an agency?](https://vertodigital.com/markdown/content-hub/ebooks/in-house-vs-agency-b2b-tech-marketing.md): A strategic guide for B2B tech leaders weighing an in-house marketing team against an agency. Six chapters: the digital marketing dilemma, the case for in-house, the case for an agency, key considerations for B2B tech CMOs, the hybrid approach, and making the right decision. Free, no form.
- [Ebook: The offline conversion your ad platforms can actually use](https://vertodigital.com/markdown/content-hub/ebooks/offline-conversions-b2b-inbound.md): How B2B marketers define, capture, and match offline conversions to ad clicks - lifecycle stages vs. custom ICP criteria, ClickID matching across Google/LinkedIn/Microsoft/Facebook Ads, and native vs. third-party connectors. Free, no form.
- [Video: What To Do Before an AI Search Audit](https://vertodigital.com/markdown/content-hub/video/what-to-do-before-ai-search-audit.md): ICP profiles, buyer language from sales, a topical map, competitor benchmarks, and technical health checks - the foundations to get right before an AI search audit. 9 min video by Elitsa Dankova and Ana Georgieva, SEO & AEO, VertoDigital.
- [Tool: Verto AI](https://vertodigital.com/markdown/content-hub/tools/verto-ai.md): AI agent suite - Prospector, Tracer, Briefer and Copywriter. CRM-connected agents for B2B pipeline growth, now open to clients.
- [Blog: How to optimise your owned content for AI search](https://vertodigital.com/markdown/content-hub/blog/how-to-optimize-owned-content-for-ai-search.md): A practical guide to structuring owned content so AI engines like ChatGPT, Perplexity, and Google AI Overviews trust, cite, and surface it - covering answer blocks, headings, internal linking, schema, metadata, and a content checklist. By Teodora Koleva, SEO & AEO Consultant. Jun 2026, 9 min.
- [Video: How to Master a Website Migration: SEO Insights](https://vertodigital.com/markdown/content-hub/video/how-to-master-website-migration-seo-insights.md): A practical website migration checklist covering when to involve SEO, information architecture, zombie content cleanup, traffic loss, and cross-team alignment. By VertoDigital. May 2026, 16 min.
- [Blog: Rebuilding attribution around closed-won, not MQLs](https://vertodigital.com/markdown/content-hub/blog/rebuilding-attribution-closed-won-not-mqls.md): MQL attribution optimises for form fills; closed-won attribution optimises for revenue. How to make the switch, including the three data layers required. By Dimitar Ivanov, AI Engineer. May 2026, 6 min.
- [Blog: ChatGPT Ads for B2B and SaaS brands](https://vertodigital.com/markdown/content-hub/blog/chatgpt-ads-for-b2b-and-saas-brands.md): How ChatGPT advertising works for B2B in 2026 - placement, conversation-context targeting, costs, the measurement problem, and how to tie ad exposure to CRM pipeline. Compares ChatGPT Ads vs LinkedIn vs Google. By Emil Zagorov, Paid Growth. Jun 2026, 10 min.
- [Blog: LinkedIn vs Google Ads for B2B - which channel should get your budget?](https://vertodigital.com/markdown/content-hub/blog/linkedin-ads-vs-google-ads.md): Not a choice between the two but a ratio - how to split B2B budget by search volume, ACV, and sales cycle. Covers when each channel wins, a side-by-side comparison, budget-split rules, cutting wasted LinkedIn spend, why last-click undercredits LinkedIn, and who should skip each. By Emil Zagorov, Paid Growth. Jul 2026, 12 min.
- [Blog: How to Reduce LinkedIn Ads CPL - a diagnostic playbook](https://vertodigital.com/markdown/content-hub/blog/how-to-reduce-linkedin-ads-cpl.md): A root-cause diagnostic for high LinkedIn CPL, followed by fixes ranked by impact - audience targeting, exclusion lists, Lead Gen Forms, offer-to-temperature matching, creative refresh, frequency/dayparting, retargeting - plus a 6-week rollout plan and a SnapLogic case example. By Marie Goygadjieva, Paid Growth. Jul 2026, 11 min.
- [Blog: CRM Offline Conversion Tracking - the problems blocking better B2B advertising](https://vertodigital.com/markdown/content-hub/blog/crm-offline-conversion-tracking-b2b-advertising.md): A form fill is not revenue. The data path from ad click to closed-won revenue, key identifiers (GCLID, GBRAID/WBRAID, MSCLKID), which CRM stages to send, manual vs automated vs API upload methods, and why offline conversion imports fail to match. Includes a Progress Sitefinity case example. By Denislav Hadzhiminev, Data & Analytics. Jul 2026, 11 min.
- [Blog: Best B2B content formats to drive organic pipeline growth](https://vertodigital.com/markdown/content-hub/blog/best-b2b-content-formats-for-pipeline-growth.md): The 9 best B2B content formats mapped to the buyer's funnel stage - blogs and guides, original research, infographics, interactive tools, video/webinars/podcasts, whitepapers and ebooks, case studies, email newsletters, and demos - each with a real example and pro tip. By Desislava Dermishkova, Senior SEO & AEO Associate. Jul 2026, 16 min.
- [VertoTalks On-Air: Proving LinkedIn ROI - a B2B marketing measurement framework](https://vertodigital.com/markdown/content-hub/vertotalks-on-air/proving-linkedin-roi-b2b-measurement.md): 55-minute recorded webinar co-hosted with LinkedIn: a 4-step B2B marketing measurement framework (Define, Capture, Activate, Measure & Maximize) for connecting LinkedIn activity to pipeline and revenue attribution. Includes client proof points (SnapLogic, AMPECO) and an FAQ on LinkedIn CAPI, the Revenue Attribution Report, and B2B sales cycles. Speakers: Ivailo Shipochki, Yasen Lilov (VertoDigital), Sanjana Palepu (LinkedIn). Nov 2025.
- [Agency News: We opened a Boston outpost](https://vertodigital.com/markdown/content-hub/agency-news/boston-office.md): VertoDigital now has a US outpost in Boston, MA - a place to meet the American B2B technology clients we've served from Sofia since 2018. The work still runs from Sofia. By Zoran Arsovski. Jun 28, 2026.
- [Blog: SEO & AEO - winning the answer engines](https://vertodigital.com/markdown/content-hub/blog/seo-aeo-winning-answer-engines.md): How to optimise for AI-generated answers, not just the ten blue links. Practical B2B guide to appearing in ChatGPT, Perplexity, and Google AI Overviews. By Elitsa Dankova, Director SEO & AEO. Apr 2026, 8 min.
- [Blog: What's the difference between SEO, GEO, and AEO?](https://vertodigital.com/markdown/content-hub/blog/difference-between-seo-geo-and-aeo.md): A guide for B2B marketers defining SEO, AEO (answer engine optimisation), and GEO (generative engine optimisation), where they overlap, and how to run them as one program. By Velin Dragoev, Senior Associate, SEO & AEO, reviewed by Elitsa Dankova, Director SEO & AEO. Jul 2026, 15 min.

## How we compare

VertoDigital vs generalist UK digital agencies (Brainlabs, Croud, Builtvisible, Hallam, Impression, Jellyfish): Verto is specialist B2B tech only - no B2C, no ecommerce, no consumer brands. CRM-connected attribution is the foundation of every engagement, not a reporting add-on. Person-level ABM via Influ2 (Founding Partner - first agency globally to deploy at scale). Fixed-fee 90-day pilots. 30-day retainer exit from day one. Full detail: https://vertodigital.com/llms-full.txt

## Agent API
- [API catalog](https://vertodigital.com/.well-known/api-catalog): RFC 9727 linkset for agent discovery.
- [OpenAPI 3.1 spec](https://vertodigital.com/agent/openapi.json): the agent-facing REST surface (health check + contact).
- [MCP server](https://mcp.vertodigital.com/mcp): 9 tools (7 read-only, 2 action) - full list at the [agent card](https://vertodigital.com/.well-known/agent-card.json).
- Contact enquiry: `POST https://vertodigital.com/agent/contact` - anonymous, no auth required, rate-limited. Full detail: https://vertodigital.com/llms-full.txt

## Optional
- [Privacy Policy](https://vertodigital.com/markdown/privacy.md)
- [Terms](https://vertodigital.com/markdown/terms.md)
- [Security Policy](https://vertodigital.com/markdown/security-policy.md)