CMO Brunch · Boston recap

Rewriting the B2B GTM Rulebook for 2026

A private CMO Brunch brought together senior B2B tech marketing leaders for a candid, peer-to-peer conversation on what's actually working as GTM playbooks evolve. The result is a practical 2026 "rulebook" - grounded in fundamentals, shaped by AI realities, and built for efficiency.

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45 CMOs · 4 panellists · Boston, MA

What the CMOs are saying

The questions the room actually wrestled with.

Six moments from the brunch, recorded live - five questions to the room, plus one closing thought. Press play to hear how the room answered.

What should stay, go, and change in GTM strategies heading into 2026?

11:31

How are CMO and CRO roles converging?

17:09

How are buyers using LLMs, and how should GTM teams adapt?

8:42

How can agencies and vendors sell to CMOs more effectively by delivering clear, business-critical value?

10:43

How are teams using AI agents alongside people, and where do they create real GTM impact today?

7:42

One closing thought from the room.

2:51

Inside the CMO Brunch

Rewriting the B2B GTM Rulebook for 2026

The event brought together 45 Boston-based B2B tech CMOs for an open, peer-to-peer conversation about what's truly working in modern GTM today. The panel shared unfiltered insights, practical frameworks, and real-world lessons from the organizations they shape every day. Here are the pioneering companies and visionary panellists who made it all happen:

Grant Ho

CMO at IRONSCALES

Bernd Leger

Founder, GTM Transformation and Interim CMO at Showpad

KC Lincoln

CMO at Lionbridge

Peter Mahoney

CCO at GoTo

The takeaway

Take the Playbook With You

All key themes, frameworks, and quotes from the CMO Brunch - in one easy read.

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PDF · 2.0 MB · Free, no form

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The Teams Behind The Conversation

This Brunch was hosted by a group of partners who help B2B teams modernize GTM - from strategy and digital growth to personalization and buyer engagement.

VertoDigital is a growth-focused B2B digital marketing agency combining advanced analytics, paid media, SEO, and content strategy to turn complex data into measurable revenue outcomes.

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Scratch transforms complex B2B tech stories into revenue. With deep expertise in AI, cloud, and telecom, they build creative strategies and ABM programs that boost influence and pipeline.

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Trendemon converts B2B visits into revenue using AI personalization and ABM insights. Integrated with Salesforce and HubSpot, it delivers tailored journeys and higher conversions.

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Sendoso is a global sending platform that uses AI gifting and seamless integrations to help marketing, sales, and HR teams build meaningful relationships.

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