About and agenda
About the session
Your buyers are asking ChatGPT which vendor to shortlist. Now there's a small, labeled ad sitting right below the answer they get.
We've been running live campaigns on the platform since launch, and three months in, we have real signal on what works, what doesn't, and where it fits next to LinkedIn and Google.
At VertoTalks #25, we're sharing what we know now.
We'll cover:
- Targeting - how ChatGPT Ads targeting actually works right now (conversation context, not keywords or job titles), and what that means for account-based plays
- Cost & Quality - early signal on cost and quality compared to our LinkedIn and Google benchmarks
- Channel Fit - where ChatGPT Ads complements existing channels, and where the gaps still are
- The Call - what we'd tell a B2B marketing leader deciding whether to test it now or wait
Agenda
- 10:00 AM Intro to ChatGPT Ads
- 10:15 AM How targeting actually works
- 10:35 AM Cost & quality vs. LinkedIn and Google
- 11:00 AM Where it fits, and where the gaps are
- 11:15 AM Q&A & wrap up
The venue
Campus X, Building #1, ground floor, Community Green - Aleksandar Malinov Blvd 31, 1729 Sofia. Our home turf - the same room where we run client workshops.
Your host
Nikol Anestieva
Associate, Growth · VertoDigital
Any questions about the event? Reach out to Nikol directly.
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