VertoTalks

Built To Be Cited: How To Structure Your Web Content for AI Search Visibility

A breakdown of the approach we used with a real client, for building content that gets cited by AI search tools, not just ranked by traditional search.

  • An approach that helped grow both classic search visibility and AI-driven visibility
  • One content system, four connected content layers, shown with real outputs and templates
  • A real client case study, strategy and actual results
  • For SEO strategists, content marketers, and account leads helping brands navigate the shift toward AI-driven search
  • Free to attend, with Q&A and open discussion
Thu, Aug 27 · 10:00 AM Campus X, Sofia

About and agenda

About the session

AI-powered search tools are answering questions directly now, absorbing clicks before users ever reach your site. Rankings can look fine while traffic quietly disappears underneath them.

At VertoTalks #24, we'll walk through a real client case where we deliberately built content to be seen and cited by AI search tools, not just ranked by traditional search. We'll show how that shift in approach helped grow both classic search visibility and AI-driven visibility, through one connected content system instead of isolated tactics.

We'll cover the four practical content layers we built and connected:

  • Product Pages - rebuilt as real SEO assets, not afterthoughts
  • Taxonomy Pages - the interlinking hub tying everything together
  • Listicles - engineered to funnel traffic into taxonomy pages and products
  • Educational Blog Content - structured so AI search tools cite it, not just rank it

For each layer, we'll show the real outputs and templates used as part of the GEO strategy.

Agenda

  • 10:00 AM Intro, why rankings alone aren't enough anymore
  • 10:15 AM The real client case, and the approach we used
  • 10:40 AM The four content layers, how we built and connected them
  • 11:15 AM Q&A and open discussion
  • 11:30 AM Wrap up

The venue

Campus X Sofia - VertoDigital office and event space

Campus X, Building #1, ground floor, Community Green - Aleksandar Malinov Blvd 31, 1729 Sofia. Our home turf - the same room where we run client workshops.

Your host

Nikol Anestieva, Associate Growth, VertoDigital

Nikol Anestieva

Associate, Growth · VertoDigital

Any questions about the event? Reach out to Nikol directly.

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