---
title: "AI for Marketing Teams: Building VertoBrain | VertoDigital"
description: "How we built VertoBrain, our shared knowledge base connected to Claude, so a team of 50 works from the same context. VertoTalks #26, Sofia, Oct 2026"
url: "https://vertodigital.com/content-hub/vertotalks/ai-for-marketing-teams-building-vertobrain-sofia-2026"
image: "https://vertodigital.com/images/site/og-default.png"
---

> For AI agents: an index of every page on this site is at https://vertodigital.com/llms.txt

# Making AI Work Like Part of Your Marketing Team: How We Built VertoBrain

**VertoTalks #26 · Sofia · Oct 2026**

How we connected VertoBrain, our shared knowledge base, to Claude, so our team works from the same up-to-date context, and spends less time on manual work.

- For marketers, founders and anyone using Claude or other AI tools who think there’s more to get out of them. No coding or machine learning background needed.
- Free to attend, practical session with Q&A and open discussion

**Thu, Oct 29 · 10:00 AM · Campus X, Sofia**

**Speakers:**
- Lachezar Dimitrov - AI Engineer · VertoDigital
- Yasen Lilov - Partner, Head of Pipeline Intelligence · VertoDigital

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## About the session

AI brings the muscle. Your team is still the brain. But AI can only work with what it knows, so generic input gets generic output.

What makes it useful for marketing is context: your clients, your standards, your workflows, how your team does things. Most of that lives in people’s heads. So how do you hand it over?

We built VertoBrain, our team’s knowledge base, and connected it to Claude along with the tools, skills and plugins our work needs. Now a team of 50 works from the same up-to-date context, not 50 different versions of it, and less of their time goes on manual work.

At VertoTalks #26, we’ll walk you through how we got there, how we use it every day and what we’ve learned so far.

We’ll cover:

- **VertoBrain** - what it is exactly, and why we built it
- **Day-to-day use** - how the team works with it
- **Client data safety** - how we keep client data protected
- **Automations and our internal app** - the routines that run on their own, and ai.vertodigital.com, where we fill the gaps and test new things
- **Results and upkeep** - how we maintain it
- **Takeaways** - what we’ve learned and what you can apply to your own team

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## Agenda

| Time | Session |
|---|---|
| 10:00 AM | What VertoBrain is and why we built it |
| 10:20 AM | How the team uses it day to day |
| 10:40 AM | Client data safety, automations and ai.vertodigital.com |
| 11:00 AM | Results, lessons and how we maintain it |
| 11:15 AM | Q&A & wrap up |

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## The venue

Campus X, Building #1, ground floor, Community Green - Aleksandar Malinov Blvd 31, 1729 Sofia. Our home turf - the same room where we run client workshops.

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## Your host

**Nikol Anestieva** - Associate, Growth · VertoDigital

[LinkedIn](https://www.linkedin.com/in/nikol-anestieva/) · nikol.anestieva@vertodigital.com

Any questions about the event? Reach out to Nikol directly.

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