Ebook
Should you build in-house or hire an agency?
A strategic guide for B2B tech leaders: the real trade-offs between building an in-house team and partnering with an agency - and how the best teams combine both for faster, more specialized execution.
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What's inside
Six chapters on making the build-vs-buy call - and getting it right.
01
The digital marketing dilemma
02
The case for an in-house team - pros and challenges
03
The case for a marketing agency - pros and challenges
04
Key considerations for B2B tech CMOs
05
The hybrid approach - best of both worlds
06
Making the right decision
200+
B2B technology companies we've scaled marketing for since 2018
Who it's for
- CMOs and VPs of Marketing deciding how to scale B2B tech marketing.
- RevOps and marketing-ops leaders weighing in-house hires against outsourcing.
- Founders and growth leaders at scaling B2B tech companies ($10M–$100M ARR).