---
title: "Zoran Arsovski | VertoDigital Founder | VertoDigital"
description: "Founder and Managing Partner of VertoDigital. B2B pipeline marketing, demand generation, measurement, and AI in marketing."
url: "https://vertodigital.com/content-hub/authors/zoran-arsovski"
image: "https://vertodigital.com/images/site/og-default.png"
---

> For AI agents: an index of every page on this site is at https://vertodigital.com/llms.txt

Managing Partner & Chief Growth Officer

# Zoran Arsovski

Zoran Arsovski is the founder of VertoDigital and its Managing Partner & Chief Growth Officer. He started the agency in Sofia in 2018 on a simple premise: marketing's numbers and the pipeline numbers the board cares about should match - and most agencies are built to produce activity, not pipeline. Before founding VertoDigital, Zoran spent more than a decade in B2B and technology marketing, including as Director of Digital Marketing at Progress, with earlier roles at Telerik, Nestlé Bulgaria, and Deltastock. He writes and speaks on B2B demand generation, pipeline marketing, measurement, and AI in marketing.

Sofia, Bulgaria · [LinkedIn](https://www.linkedin.com/in/zoranarsovski/)

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## Latest

[B2B Buyability: How to Become the Vendor a Buying Group Can Defend](https://vertodigital.com/content-hub/blog/b2b-buyability)

B2B buyability is the confidence a whole buying group needs to feel before it chooses a vendor. What LinkedIn, WARC, and Bain research shows, where it falls short, and a four-step playbook to become the vendor a buying group can defend.

Blog · 13-min read · Oct 2026

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## Everything by Zoran

- [B2B Buyability: How to Become the Vendor a Buying Group Can Defend](https://vertodigital.com/content-hub/blog/b2b-buyability) - Blog · 13-min read · Oct 2026 · Outbound · Oct 29, 2026
- [Rewriting the B2B GTM Rulebook for 2026](https://vertodigital.com/gtm-rulebook-2026) - CMO Brunch recap · Boston · Nov 2025 · Agency · Sep 12, 2026
- [LinkedIn Ads Certified Agency: What It Means & How to Select One](https://vertodigital.com/content-hub/blog/linkedin-ads-certified-agency) - Blog · 8-min read · Sep 2026 · Agency · Sep 11, 2026
- [B2B Go-to-Market Strategy in 2026: ABM, Pipeline, and AI Agents](https://vertodigital.com/content-hub/video/b2b-go-to-market-strategy-2026) - Video · 58-min watch · Aug 2026 · Inbound · Outbound · Aug 28, 2026
- [How We Rebuilt Our Website With Claude Code](https://vertodigital.com/content-hub/vertotalks/how-we-rebuilt-our-website-with-claude-code-sofia-2026) - VertoTalks · Sofia · Jul 2026 · Agency · Jul 23, 2026
- [VertoDigital becomes one of the first LinkedIn Ads Certified Agencies](https://vertodigital.com/content-hub/agency-news/linkedin-ads-certified-agency) - Agency News · Jun 2026 · Agency · Jun 6, 2026
- [How to Master a Website Migration: SEO Insights](https://vertodigital.com/content-hub/video/how-to-master-website-migration-seo-insights) - Video · 16-min watch · May 2026 · Inbound · May 8, 2026
- [We opened a Boston outpost](https://vertodigital.com/content-hub/agency-news/boston-office) - Agency News · Apr 2026 · Agency · Apr 24, 2026