---
title: "Zoran Arsovski | VertoDigital Founder | VertoDigital"
description: "Founder and Managing Partner of VertoDigital. B2B pipeline marketing, demand generation, measurement, and AI in marketing."
url: "https://vertodigital.com/content-hub/authors/zoran-arsovski"
image: "https://vertodigital.com/images/site/og-default.png"
---

Managing Partner & Chief Growth Officer

# Zoran Arsovski

Zoran Arsovski is the founder of VertoDigital and its Managing Partner & Chief Growth Officer. He started the agency in Sofia in 2018 on a simple premise: marketing's numbers and the pipeline numbers the board cares about should match - and most agencies are built to produce activity, not pipeline. Before founding VertoDigital, Zoran spent more than a decade in B2B and technology marketing, including as Director of Digital Marketing at Progress, with earlier roles at Telerik, Nestlé Bulgaria, and Deltastock. He writes and speaks on B2B demand generation, pipeline marketing, measurement, and AI in marketing.

Sofia, Bulgaria · [LinkedIn](https://www.linkedin.com/in/zoranarsovski/)

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## Latest

[Rewriting the B2B GTM Rulebook for 2026](https://vertodigital.com/gtm-rulebook-2026)

A private CMO Brunch with 45 Boston B2B tech marketing leaders on what's actually working in modern GTM - plus the practical 2026 playbook to download.

CMO Brunch recap · Boston · Nov 2025

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## Everything by Zoran

- [Rewriting the B2B GTM Rulebook for 2026](https://vertodigital.com/gtm-rulebook-2026) - Sep 12, 2026 · Event · Agency
- [LinkedIn Ads Certified Agency: What It Means & How to Select One](https://vertodigital.com/content-hub/blog/linkedin-ads-certified-agency) - Sep 11, 2026 · 8 min · Blog · Agency
- [B2B Go-to-Market Strategy in 2026: ABM, Pipeline, and AI Agents](https://vertodigital.com/content-hub/video/b2b-go-to-market-strategy-2026) - Aug 28, 2026 · 58 min · Video · Inbound,Outbound
- [How We Rebuilt Our Website With Claude Code](https://vertodigital.com/content-hub/vertotalks/how-we-rebuilt-our-website-with-claude-code-sofia-2026) - Jul 23, 2026 · VertoTalks · Agency
- [VertoDigital becomes one of the first LinkedIn Ads Certified Agencies](https://vertodigital.com/content-hub/agency-news/linkedin-ads-certified-agency) - Jun 6, 2026 · Agency News · Agency
- [How to Master a Website Migration: SEO Insights](https://vertodigital.com/content-hub/video/how-to-master-website-migration-seo-insights) - May 8, 2026 · 16 min · Video · Inbound
- [We opened a Boston outpost](https://vertodigital.com/content-hub/agency-news/boston-office) - Apr 24, 2026 · Agency News · Agency