Yasen Lilov

Yasen Lilov is the Pipeline Intelligence Lead at VertoDigital, a B2B marketing agency for technology companies. He specialises in marketing attribution, CRM-based pipeline measurement and revenue operations - connecting inbound and outbound programs to Salesforce and HubSpot so marketing and sales report on one shared definition of a qualified opportunity. Yasen writes and speaks on proving pipeline to the board, closed-won attribution, and aligning MarTech stacks for B2B SaaS teams.