---
title: "Yasen Lilov | Pipeline Intelligence Lead | VertoDigital"
description: "Pipeline Intelligence Lead at VertoDigital. CRM-based pipeline measurement, marketing attribution, and revenue operations."
url: "https://vertodigital.com/content-hub/authors/yasen-lilov"
image: "https://vertodigital.com/images/site/og-default.png"
---

# Yasen Lilov

**Pipeline Intelligence Lead · VertoDigital · Sofia, Bulgaria**

Yasen Lilov is the Pipeline Intelligence Lead at VertoDigital, a B2B marketing agency for technology companies. He specialises in marketing attribution, CRM-based pipeline measurement and revenue operations - connecting inbound and outbound programs to Salesforce and HubSpot so marketing and sales report on one shared definition of a qualified opportunity. Yasen writes and speaks on proving pipeline to the board, closed-won attribution, and aligning MarTech stacks for B2B SaaS teams.

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## Latest

[Marketing says it's working. Sales says the leads are garbage. Here's how to settle it.](https://vertodigital.com/content-hub/blog/marketing-says-working-sales-says-garbage)

One shared definition of a qualified opportunity - wired to the CRM - ends the standoff.

Blog · 9-min read · Jun 2026

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## Everything by Yasen

- [Marketing says it's working. Sales says the leads are garbage. Here's how to settle it.](https://vertodigital.com/content-hub/blog/marketing-says-working-sales-says-garbage) - Jun 12, 2026 · 9 min · Blog · Pipeline Intelligence
- [Proving LinkedIn ROI: A Framework For Smarter B2B Measurement](https://vertodigital.com/content-hub/vertotalks-on-air/proving-linkedin-roi-b2b-measurement) - Nov 13, 2025 · 55 min · VertoTalks On-Air · Inbound · Pipeline Intelligence