---
title: "Yasen Lilov | Partner, Head of Data & AI | VertoDigital"
description: "Partner at VertoDigital leading Data & Analytics and AI & Automation. Server-side tracking, conversion APIs, account-level attribution and VertoBrain, the internal AI knowledge system."
url: "https://vertodigital.com/content-hub/authors/yasen-lilov"
image: "https://vertodigital.com/images/site/og-default.png"
---

> For AI agents: an index of every page on this site is at https://vertodigital.com/llms.txt

# Yasen Lilov

**Partner, Head of Data & AI \| Pipeline Intelligence**

VertoDigital · Sofia, Bulgaria

Yasen Lilov is a Partner at VertoDigital, where he leads Data & Analytics and the AI & Automation practices. He builds the measurement that connects ad platforms, websites and CRMs to pipeline: server-side tracking, consent and privacy architecture, conversion APIs and account-level attribution. Before VertoDigital he worked in technical analytics at Merkle in London. He speaks on measurement and AI adoption at MeasureCamp and industry events, and leads the agency’s work on VertoBrain, its internal AI knowledge system. Based in Sofia, Bulgaria.

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## Latest

[Making AI Work Like Part of Your Marketing Team: How We Built VertoBrain](https://vertodigital.com/content-hub/vertotalks/ai-for-marketing-teams-building-vertobrain-sofia-2026)

How we built VertoBrain, our shared knowledge base connected to Claude, so a team of 50 works from the same context - and what any marketing team can copy.

VertoTalks · Sofia · Oct 2026

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## Everything by Yasen

- [Making AI Work Like Part of Your Marketing Team: How We Built VertoBrain](https://vertodigital.com/content-hub/vertotalks/ai-for-marketing-teams-building-vertobrain-sofia-2026) - VertoTalks · Sofia · Oct 2026 · Agency · Oct 29, 2026
- [From LinkedIn & CRM Data to Pipeline Growth: Targeting, Attribution & AI](https://vertodigital.com/content-hub/video/linkedin-crm-data-b2b-pipeline-growth) - Video · 22-min watch · Sep 2026 · Inbound · Outbound · Pipeline Intelligence · Sep 10, 2026
- [Marketing says it’s working. Sales says the leads are garbage. Here’s how to settle it.](https://vertodigital.com/content-hub/blog/marketing-says-working-sales-says-garbage) - Blog · 9-min read · Jun 2026 · Pipeline Intelligence · Jun 12, 2026
- [Proving LinkedIn ROI: A Framework For Smarter B2B Measurement](https://vertodigital.com/content-hub/vertotalks-on-air/proving-linkedin-roi-b2b-measurement) - Webinar · 55 min · Nov 2025 · Inbound · Pipeline Intelligence · Nov 13, 2025