---
title: "Ivailo Shipochki | Partner, Inbound & Outbound Growth | VertoDigital"
description: "Partner, Inbound & Outbound Growth at VertoDigital. Account-based marketing, LinkedIn pipeline strategy, and aligning demand gen with sales."
url: "https://vertodigital.com/content-hub/authors/ivailo-shipochki"
image: "https://vertodigital.com/images/site/og-default.png"
---

> For AI agents: an index of every page on this site is at https://vertodigital.com/llms.txt

# Ivailo Shipochki

**Partner, Inbound & Outbound Growth · VertoDigital**

Ivailo Shipochki is a Partner at VertoDigital, a B2B marketing agency for technology companies, where he heads inbound and outbound growth. He builds account-based programmes that connect LinkedIn engagement to the people inside target accounts - turning company-level signal into persona-level pipeline that sales can actually work. Ivailo speaks regularly at VertoTalks on ABM, LinkedIn measurement, and closing the gap between marketing's numbers and the pipeline the board cares about.

- Sofia, Bulgaria
- [LinkedIn](https://www.linkedin.com/in/ivailo-shipochki/)

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## Latest

[B2B Go-to-Market Strategy in 2026: ABM, Pipeline, and AI Agents](https://vertodigital.com/content-hub/video/b2b-go-to-market-strategy-2026)

SMB vs. enterprise, ABM mistakes, pipeline measurement beyond MQLs, and AI agents in the marketing function.

Video · 58-min watch · Aug 2026

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## Everything by Ivailo

- [B2B Go-to-Market Strategy in 2026: ABM, Pipeline, and AI Agents](https://vertodigital.com/content-hub/video/b2b-go-to-market-strategy-2026) - Video · 58-min watch · Aug 2026 · Inbound, Outbound · Aug 28, 2026
- [B2B Google Ads strategy: a three-pillar framework for pipeline](https://vertodigital.com/content-hub/blog/b2b-google-ads-strategy) - Blog · 13-min read · Aug 2026 · Inbound · Aug 13, 2026
- [What is ABM? Account-based marketing defined](https://vertodigital.com/content-hub/blog/what-is-abm) - Blog · 12-min read · Jul 2026 · Outbound · Jul 31, 2026
- [ABM in 2026: Giving Sales the “Who” Behind the “What”](https://vertodigital.com/content-hub/vertotalks-on-air/abm-in-2026-giving-sales-the-who-behind-the-what) - VertoTalks On-Air · 50-min watch · May 2026 · Outbound · May 19, 2026
- [LinkedIn Takes ABM to The Next Level in 2026: Company Intelligence API](https://vertodigital.com/content-hub/vertotalks/linkedin-takes-abm-next-level-2026-sofia) - VertoTalks · Sofia · Apr 2026 · Outbound · Apr 23, 2026
- [Proving LinkedIn ROI: A Framework For Smarter B2B Measurement](https://vertodigital.com/content-hub/vertotalks-on-air/proving-linkedin-roi-b2b-measurement) - VertoTalks On-Air · 55-min watch · Nov 2025 · Inbound, Pipeline Intelligence · Nov 13, 2025