---
title: "Emil Zagorov | Consultant, Paid Growth | VertoDigital"
description: "Paid Growth Consultant at VertoDigital. Paid search, LinkedIn advertising, value-based bidding, and pipeline-driven media."
url: "https://vertodigital.com/content-hub/authors/emil-zagorov"
image: "https://vertodigital.com/images/site/og-default.png"
---

# Emil Zagorov

**Consultant, Paid Growth · VertoDigital**

Emil Zagorov is a Paid Growth Consultant at VertoDigital, a B2B marketing agency for technology companies. He runs pipeline-driven paid media programmes across Google, LinkedIn, and Meta for B2B technology clients - from campaign architecture and audience strategy to CRM-based conversion tracking. Emil writes on paid search optimisation, value-based bidding, and the measurement frameworks that connect ad spend to closed pipeline.

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## Latest

[3 Months of Running ChatGPT Ads: What We Know Now](https://vertodigital.com/content-hub/vertotalks/chatgpt-ads-what-we-know-now-sofia-2026)

How targeting works, where ChatGPT Ads fits next to LinkedIn and Google, and whether it's worth testing yet - based on live campaigns running since launch.

VertoTalks · Sofia · Oct 2026

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## Everything by Emil

- [3 Months of Running ChatGPT Ads: What We Know Now](https://vertodigital.com/content-hub/vertotalks/chatgpt-ads-what-we-know-now-sofia-2026) - Oct 1, 2026 · VertoTalks · Outbound
- [How to Budget for AI Platform Advertising: A 2026 Framework](https://vertodigital.com/content-hub/blog/how-to-budget-for-ai-platform-advertising) - Sep 16, 2026 · 12 min · Blog · Inbound
- [LinkedIn vs Google Ads for B2B: which channel should get your budget?](https://vertodigital.com/content-hub/blog/linkedin-ads-vs-google-ads) - Jul 22, 2026 · 12 min · Blog · Inbound
- [ChatGPT Ads for B2B and SaaS brands: how they work and what to expect](https://vertodigital.com/content-hub/blog/chatgpt-ads-for-b2b-and-saas-brands) - Jun 28, 2026 · 10 min · Blog · Inbound