---
title: "Denitsa Yordanova | Consultant, Paid Growth | VertoDigital"
description: "Paid Growth Consultant at VertoDigital. Paid search, LinkedIn advertising, and pipeline-driven paid media for B2B technology companies."
url: "https://vertodigital.com/content-hub/authors/denitsa-yordanova"
image: "https://vertodigital.com/images/site/og-default.png"
---

> For AI agents: an index of every page on this site is at https://vertodigital.com/llms.txt

# Denitsa Yordanova

**Consultant, Paid Growth · VertoDigital**

Denitsa Yordanova is a Paid Growth Consultant at VertoDigital, a B2B marketing agency for technology companies. She runs paid media programmes across Google, LinkedIn, and Meta - built and measured against pipeline, not clicks. Denitsa focuses on campaign structure, audience strategy, and the conversion tracking that ties ad spend to closed revenue.

- Sofia, Bulgaria
- [LinkedIn](https://www.linkedin.com/in/denitsayord/)

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## Latest

[What Makes Good B2B Ad Copy? Frameworks, Examples & Principles](https://vertodigital.com/content-hub/blog/what-makes-good-b2b-ad-copy)

Good B2B ad copy qualifies the right buying teams. Platform-native frameworks, sharper examples, and pipeline-first judgment, not click-through rate.

Blog · 14-min read · Sep 2026

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## Everything by Denitsa

- [What Makes Good B2B Ad Copy? Frameworks, Examples & Principles](https://vertodigital.com/content-hub/blog/what-makes-good-b2b-ad-copy) - Blog · 14-min read · Sep 2026 · Inbound · Sep 30, 2026
- [How to improve ROAS in B2B paid media: tactics that actually work](https://vertodigital.com/content-hub/blog/how-to-improve-roas-b2b-paid-media) - Blog · 10-min read · Aug 2026 · Inbound · Aug 10, 2026
- [Google Demand Gen for B2B: how to turn attention into pipeline](https://vertodigital.com/content-hub/blog/google-demand-gen-for-b2b) - Blog · 10-min read · Aug 2026 · Inbound · Aug 7, 2026