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VertoDigital becomes one of the first LinkedIn Ads Certified Agencies

Our team completed LinkedIn Ads certifications across Fundamentals, Marketing Strategy, Content & Creative Design, and Measurement - sharpening the expertise behind every campaign we run for B2B clients.

Last updated: Jun 6, 2026 · 3 min read

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Zoran Arsovski, Managing Partner at VertoDigital
Zoran Arsovski Managing Partner, VertoDigital

Zoran Arsovski is Managing Partner at VertoDigital, the B2B pipeline marketing agency for technology companies, where he leads the firm's growth and its pipeline-first operating model across 200+ clients.

Key takeaways

VertoDigital is now a LinkedIn Ads Certified Agency - one of the first worldwide.

The team completed certifications in LinkedIn Ads Fundamentals, Marketing Strategy, Content & Creative Design, and Measurement.

For clients: sharper audience strategy, creative built for decision-makers, and measurement tied to pipeline - not vanity metrics.

LinkedIn remains the world's largest professional network - and a core channel in our pipeline-driven programmes.

We're officially one of the first LinkedIn Ads Certified Agencies worldwide - and we're genuinely excited about this one. Our team completed the LinkedIn Ads Agency Certification, deepening our expertise across the full B2B advertising stack on the world's largest professional network.

The VertoDigital team's LinkedIn Ads Certified Agency celebration - branded cake, certification sign, and bottles in the Sofia office
Celebrating the LinkedIn Ads Certified Agency badge with the team in Sofia.

What we completed

Our team earned certifications across all four areas of the LinkedIn Ads Agency Certification program:

  • LinkedIn Ads Fundamentals - campaign setup, account structure, and the mechanics of the platform.
  • Marketing Strategy - audience strategy and full-funnel planning aligned to revenue goals.
  • Content & Creative Design - creative built specifically for professional decision-makers.
  • Measurement - measurement frameworks that connect media investment to real business outcomes.

The program equips agencies with in-depth knowledge of LinkedIn Ads best practices - campaign setup, audience strategy, creative development, optimisation, and performance measurement - through structured learning paths and assessments.

LinkedIn Ads Certified badge

The official LinkedIn Ads Certified badge - earned by completing the certification program across our advertising team.

Why it matters

Running LinkedIn Ads well isn't about boosting posts. It's about precision audience strategy, full-funnel orchestration, creative that converts decision-makers, and measurement that ties spend to real outcomes. We've been doing pipeline-driven LinkedIn work for B2B clients for years - this certification sharpens the edges further and keeps our team current with platform best practices.

"Becoming a LinkedIn Ads Certified Agency demonstrates that we bring the most up-to-date LinkedIn Ads expertise to our clients - strategy and measurement frameworks that actually move pipeline, not vanity metrics."

- Zoran Arsovski, Managing Partner, VertoDigital

What it means for clients

For the brands we partner with, the certification translates into sharper work at every stage of a LinkedIn campaign:

  • Audiences built around real buyer intent - not broad targeting that burns budget.
  • Creative that speaks to decision-makers - designed for the professional buying committee.
  • Media strategy aligned to revenue goals - full-funnel, from awareness to pipeline impact.
  • Measurement tied to pipeline - performance read against opportunities and revenue, not clicks and impressions.

The result: smarter planning, stronger execution, and clearer attribution from awareness through to pipeline.

What's next

Our certified team is already putting this expanded expertise to work across client campaigns. If you're looking to get more from your LinkedIn Ads investment, that's exactly the conversation we're built for.

The VertoDigital team celebrating becoming a LinkedIn Ads Certified Agency at the Sofia office
The VertoDigital team celebrating our LinkedIn Ads Certified Agency status in Sofia.
Work with a certified team

Get a read on where your LinkedIn Ads programme stands today - and where the pipeline opportunities are.

Free Pipeline Assessment

LinkedIn does not endorse or guarantee the services of any agency that completes the LinkedIn Ads Agency Certification program.

Zoran Arsovski, Managing Partner at VertoDigital

Written by

Zoran Arsovski

Managing Partner, VertoDigital · Sofia & Boston

Zoran Arsovski is Managing Partner at VertoDigital, the B2B pipeline agency for technology companies. He leads the firm's growth and its pipeline-first operating model across 200+ clients, and writes on building an agency around qualified pipeline and board-ready measurement.