Cribl
Observability
95% organic traffic growth YoY
Cribl dominated observability search with technical and content SEO
Read case study
Design Tools & Fonts
SEO + AEO
555% increase in AI Overview appearances.
A content and technical SEO program built for how people actually search now - Google AI Overviews and LLM platforms, not just the ten blue links.
555%
AI Overview appearances surge
84%
Page 1 rankings growth
56%
LLM mention growth, Nov-Apr
The company
About Fontfabric.
Fontfabric is a digital type foundry that designs and licenses fonts - desktop, web, and custom branding typefaces - to designers, creative agencies, and brand teams worldwide. The product sits inside the type design and font licensing category, competing on distinctive, well-crafted typefaces and the tools that make them easy to license and deploy.
The buyer is the design and brand decision-maker: a graphic designer evaluating a typeface for a project, a creative agency specifying type for a client, or an in-house brand team sourcing a custom typeface. The sales motion blends self-serve font-store purchases with larger custom branding-font engagements for enterprise brands.
The problem
The problem.
Fontfabric needed to grow organic visibility for its brand and font products - not just rankings, but real presence and conversions. Google's algorithm kept reshuffling the deck, and AI-generated results were absorbing clicks before users ever reached a page. The traditional SEO playbook wasn't built for a search landscape where AI Overviews and LLM platforms are becoming the new page one.
The goal was clear: show up where Fontfabric's audience was actually looking - the new #1, AI Overviews and LLM platforms.
The work
What we built.
We started with the foundation - making sure Fontfabric's products were easy to find, easy to understand, and built to show up across Google's AI features and LLMs.
Commercial and informational content was reorganized so anyone searching - human or AI bot - could navigate and find what they needed faster and more intuitively. Product pages became a core SEO focus: copy was clarified and extended, and connections between related pages were established. The blog became a creative hub with content targeting Fontfabric's ICP - and a source AI systems actively reference and cite.
The Verto team operated as a hands-on extension of Fontfabric's team - leading the organic growth strategy while equipping their internal team with the frameworks and knowledge to sustain quality independently. Every decision was tied to measurable outcomes, each structural improvement laying the groundwork for the next, and the strategy adapted as the organic search landscape continued to evolve.
The outcomes
What changed.
SEO-produced and optimized content - both product and blog - grew almost 4x since the start of 2026, with the most noticeable change in key conversions on pages read top to bottom. That's a growth content strategy targeting topics aligned with the pain points and interests of Fontfabric's ICP.
555%
AI Overview appearances surge.
Within six months, AI Overview appearances surged 555.77% as content was rebuilt to earn a place inside Google's AI-generated results, not just the links below them.
84%
Page 1 rankings growth.
Fontfabric's Page 1 rankings grew 84.33% within six months, as the reorganized product and content architecture made pages easier for search engines and AI systems alike to understand.
56%
LLM mention growth.
Website mentions tracked across ChatGPT, Perplexity, and other LLM platforms grew 56% between November and April, as the blog became a source AI systems actively cite.
The customer voice
In their words.
“Partnering with VertoDigital has been a game-changer for our organic strategy. Over the past two years, they haven't just acted as an external agency, but as a true extension of our team. In a rapidly changing search landscape, Verto helped us pivot effectively - turning AI search disruptions into a massive growth opportunity. Achieving a 555% surge in AI Overview appearances and a 6x boost in visibility since the start of 2026, proves that their forward-thinking, data-driven approach works. They make complex strategies easy to execute and communication seamless.”
Yana Alexieva
Digital Marketing Manager, Fontfabric
The services
Services behind the work.
Service 01
SEO + AEO
Technical and content SEO built for AI-era search - product-page optimization, content architecture, and a blog engineered to earn citations across Google AI Overviews and LLM platforms.
Free · 5 business days · No commitment
See whether your pipeline could move like this.
The Pipeline Assessment is the same diagnostic we ran with Fontfabric before the engagement. Five days. Senior specialist. Senior debrief.
Free Pipeline Assessment