VertoDigital is a digital marketing consultancy that helps scaleup companies grow through data collection and analytics, digital advertising, and organic visibility.
We are a team of driven, young professionals that run on hunger for knowledge and desire to help others in bold and crafty ways. This is one of the main reasons that we decided to start a blog: to extend our internal discussions of all things digital, share our expertise and tell you about ourselves. Welcome!
How we view the digital marketing world
We strongly believe that digital marketing decisions should be ingrained in the appropriate data collection and data management. Once the infrastructure is set in place, the collected data can be transformed into actionable business insights through analysis and reporting. This approach is essential when consulting and managing complex paid accounts in need of scale, optimization, and automation.
Being a Premier Google Partner, we utilize the skills and expertise that we gained through education, certifications, and business experience to maximize the share of globally available searches for core search topics. As an example, we use the Google Marketing Platform Advertising stack, alongside Bing ads and social media ads to create a truly 360° storytelling.
To build upon the paid campaigns, we also help our partners with technical SEO optimizations in order to increase the organic content visibility. These search results come up through web, mobile, voice, and social media and it’s fundamental to identify the right content opportunities for any given campaign or business type.
What are the values we have as a company and as people
Our approach is simple: we build long-lasting relationships within our team, and with our partners. This enables us to keep the communication open and honest, and facilitates our growth mindset. Being a people-centric team has cultivated this approach to constantly learn and gain expertise.
We achieve this through regular knowledge-sharing meetings within our team. Members highlight industry advancements, introduce new tools or present recent challenges they have stumbled upon, and how they tackled them. This mentality also carries over to the communication with our clients in order to better understand how we can address their specific questions and needs.
We also want to share this beyond just our team and clients. By starting this blog, the desire to learn and grow just might be the change in the mindset that you need.