The Preferred
Performance Agency
by B2B Tech Companies
See how we did it for others
To become your integrated partner, we take the time to understand your persona, funnel, MarTech integrations, and media assets.
We work with your 1st party data to create a single KPI that captures the essence of your Ideal Customer Profile (ICP).
We organize campaigns and assets by funnel stage to optimize your ad spend and sustain growth.
We create real-time data pipelines for your 1st party data, feeding ad algorithms with ICP signals for better targeting and performance.
Our reporting shows the bottom-line impact of your ad spend, giving you a clear picture of your marketing-assisted pipeline.Trusted by category leaders and market disrupters
Our Client’s Results in Numbers
54%
Case Studies
Neo4j’s Performance Max
The Client:
Neo4j specializes in graph database technology for applications.
The Goal:
Increasing net-new enterprise leads and lowering cost per lead.
The Strategy:
We implemented Performance Max campaigns, repurposing existing assets and optimizing for lead generation, while also implementing offline conversion imports and Looker Studio for real-time reporting.
Results:
157% increase in enterprise leads and a 54% lower CPA
Building Quantive’s ICP
The Client:
Quantive is a multinational startup offering OKR software.
The Goal:
Reduce cost per trial by 50% while maintaining quality trial users
The Strategy:
We mapped the trial-to-sale journey, using platform engagement and usage metrics to identify the ideal customer profile. We analyzed user actions on the Quantive SaaS platform to create an engaged user profile and leveraged pre-sale user signals with offline conversion imports and Smart Bidding.
Results:
A 420% increase in the self-service pipeline & 75% decrease in cost per trial.
FiteTV’s Search Excellence
The Client:
FITE TV is a major digital network for combat sports.
The Challenge:
Despite success in other marketing channels, FITE TV under-leveraged Google Search, promoting only 10% of PPV events due to limited resources.
The Strategy:
We developed a Dynamic Event Promoter app using Google Ads API and an event product feed, automating search ad group creation for every event. We expanded our reach in Bing Ads and Search Ads 360.
Results:
27% increase in ad-attributed revenue & 10% incremental revenue from Bing Ads and SA360.
BuildFire’s B2B Lead-Gen on Facebook
The Client:
BuildFire is a mobile app creation and management platform.
The Goal:
Reposition the communication strategy to target agencies and small businesses needing mobile platform services, moving from traditional targeting to a B2B focus.
The Strategy:
We employed Facebook with Clearbit-based account-level targeting. We defined the ICP together, built target account lists, and mapped audiences to BuildFire’s funnel strategy for prospecting campaigns.
Results:
5x decrease in CPA per MQL & 25% increase in organic conversions.
Our Approach
At VertoDigital, we specialize in generating high-quality leads for B2B companies. We use targeted segmentation, compelling messaging, and conversion rate optimization to ensure maximum ROI. We work closely with your team to understand your ideal customer profile, develop a data-driven strategy, and execute campaigns that deliver results. Trust us to help you overcome lead generation challenges and achieve your business goals.
At VertoDigital, we help clients measure their marketing ROI with a data-driven approach. We identify KPIs and establish tracking mechanisms to monitor progress and measure success. With advanced analytics tools and expertise, we provide valuable insights to optimize marketing strategies for maximum ROI. Our goal is to help clients make informed decisions and drive meaningful results for their businesses.
At VertoDigital, we help B2B companies overcome the challenge of integrating marketing technology by providing expertise in selecting and implementing the right tools, as well as ensuring that these tools are properly integrated and working together to achieve the desired results.
At VertoDigital, we understand the importance of staying ahead of the competition in the fast-paced world of B2B tech. We help our clients develop innovative marketing strategies that incorporate emerging technologies and stay up-to-date with changing trends to keep them ahead of the game. Our team of experts stays on top of industry developments and brings their knowledge to our clients to ensure they are always ahead of their competition. Trust us to help you stay ahead and drive your business forward.
At VertoDigital, we know how important it is to prove the value of marketing to the rest of the organization. We help our clients by establishing clear KPIs and tracking mechanisms to measure the impact of their marketing efforts on revenue, ROI, and other key business metrics. Our data-driven approach ensures that our clients have the insights they need to make informed decisions about their marketing investments and demonstrate their impact on the wider organization. With VertoDigital, our clients can confidently showcase the value of their marketing efforts and drive business growth.
We are
an extension of your team a partner you can trust digital marketing experts revenue growth consultants data-driven delivering exceptional results an expert B2B tech ads agency bold and innovative a team of technical experts skilled in B2B lead generation
At VertoDigital, we are committed to delivering exceptional results and building long-lasting partnerships with our clients.
Partnerships
Predictions 2023
Be Ahead of the Game: Are you ready for the Future of B2B Marketing?
Efficiency as a Necessity
We understand the need for growth, but efficiency is essential in today’s business environment. Our marketing strategies are focused on smart account-based tactics that identify the most promising opportunities.
A New Model for Sales and Marketing Alignment
The buying journey is now fundamentally changed to be more digital and less linear. Marketing and sales must work as an integrated team to ensure the success of the company. At VertoDigital, we ensure that marketing and sales work seamlessly together through our reporting and data collection infrastructure, allowing us to track and measure the success of campaigns and provide valuable insights to optimize the sales process.
The Continued Rise of Self-Service Buyers
Buyers want to handle more of the journey themselves before speaking with sales. Our marketing strategies create more content that aligns with the buying cycle to help educate buyers and offer self-service options.
The Lines Between ABM & Demand Gen Get Blurrier
We understand that the best companies practice a range of styles for their go-to-market. Our approach includes a combination of account-based and broad-based tactics to create an appropriate go-to-market for each of your deal sizes.
Privacy Will Still Be Consequential
In 2023, third-party data about individuals will become even scarcer and less effective. We’ll use first-party data to create account intelligence and rely on third-party data about companies.
customer prospects and grow our high-performing audience segments to drive ROI.
Lauren McCormack
Senior Manager, Digital and Marketing Automation at Neo4j
Seth Ellioth
then SMO, now COO Gtmhub
Kosta Jordanov
CEO, FITE
Mihaela Ivanova
Content Marketing Manager, OfficeRnD
See what we can do for you in 3 months’ time
Paid Growth, Organic Growth & Analytics
We are specialists in driving more high-quality leads and making sure your marketing efforts are properly attributed to sales.
