--- title: "Free B2B AI Visibility Checker: Are You on the AI Shortlist?" description: "Free B2B AI Visibility Checker: see in 60 seconds whether AI agents can read your site, evaluate your product and reach your sales team. No sign-up." url: "https://vertodigital.com/b2b-ai-visibility-checker/tool" image: "https://vertodigital.com/images/site/og-default.png" --- Free B2B AI Visibility Checker ยท For B2B marketing leaders # Free B2B AI Visibility Checker: Is Your Company on the AI Shortlist? Buyers are starting to hand parts of vendor research to AI agents: find the options, compare them, set up the calls. If those agents can't research you, evaluate you and reach your sales team, you can lose the deal before it ever shows up in pipeline. See where you stand in 60 seconds. Free. No sign-up. Takes about 60 seconds. Reports are published on a public page you can share with your team. Search engines don't index them. Agents can start a check through the API: `POST https://vertodigital.com/agent/readiness/checks` with `{"domain": "yourcompany.com"}`, then poll the returned `status_url`. ## How AI agents build your buyers' shortlist When a buyer hands vendor research to an AI agent, the agent works through three stages: Research, Evaluate and Reach out. Fail at any stage and a competitor gets the next step. 1. **Research** - The agent reads vendor websites to understand who does what, and for whom. If it can't read you, you're not on the list. 2. **Evaluate** - It looks for proof and, increasingly, tries the product through an MCP server or API. If it can't check your claims, it trusts someone else's. 3. **Reach out** - It tries to contact your sales team on the buyer's behalf. If the form isn't there for it, the conversation goes to a competitor. ### Zero-click discovery: why you may never see the visit A buyer can form a shortlist inside an AI assistant's answer without visiting a single vendor site. That is zero-click discovery: no session, no form fill, no bounce in analytics. When your brand shows up in that answer, you may never see the visit. When it doesn't, there is no lost-deal reason in the CRM either, just pipeline that never showed up. ## What we check across your buyer's AI journey Our AI visibility check follows the same three stages an agent works through, and scores each one from your website's page code. - **Research: website readability** - Can AI agents get in, read your pages and understand what you do? We check crawler access, firewall rules, content that only appears with JavaScript, hidden pages and how clearly your site identifies your company. - **Evaluate: product access** - Can an agent evaluate your product? We look for your MCP server and API, check that they respond and that an agent can understand what they do. This stage is scored only when your site shows product signals such as developer docs, an API, an app login or an MCP server. - **Reach out: agent conversion** - Can an agent get your buyer to your sales team? We find your contact pages, check whether agents are let in, whether your form exists for them, and what blocks them from acting. [See every AI visibility check and how it's scored](https://vertodigital.com/b2b-ai-visibility-checker/tool/how-it-works) ## The gap that costs the most pipeline Many B2B contact forms load through JavaScript, using HubSpot, Marketo or Pardot embeds. Humans see a form. AI agents that read only your page code may see nothing there, while agents that drive a real browser may see it. Either way, your highest-intent conversion point can be invisible to some of the agents researching your category. That is why Reach out carries the largest share of the score: 50 of the 100 points. If you want help closing the gaps, see our [SEO & AEO](https://vertodigital.com/services/inbound/b2b-seo-and-aeo) and [LinkedIn AEO](https://vertodigital.com/services/inbound/b2b-linkedin-aeo-content-engine) services, or [contact us](https://vertodigital.com/contact). ## How it works 1. Enter your domain. That's it. 2. We read your site the way AI agents do: page code only, no browser. 3. Read-only. We never submit forms, type into fields or call your product's tools. 4. You get an AI visibility score out of 100, a verdict, and every finding with its evidence and a fix. [See exactly what we check](https://vertodigital.com/b2b-ai-visibility-checker/tool/how-it-works) ## Recently checked See how other sites score. Each AI visibility report shows the score, the verdict and every finding with its evidence and a fix. [See all checked companies](https://vertodigital.com/b2b-ai-visibility-checker/tool/reports) ## What is a B2B AI visibility checker? A B2B AI visibility checker shows you how visible your company is to AI assistants and agents. The same assistants and agents buyers use to research vendors. Many AI visibility tools measure this by prompting ChatGPT, Perplexity, Gemini or Claude and counting how often each AI platform mentions, recommends or cites a brand. Our checker goes one step further. It tests whether those systems can even read your site, evaluate your product and reach your sales team, then returns an AI visibility score from 0 to 100. ### AI visibility checker vs AI visibility tracking An AI visibility check is a point-in-time diagnostic. AI visibility tracking monitors brand mentions and AI citation across tracked AI platforms over time, usually by running a set of buyer prompts on a schedule. Both produce AI visibility reports, but they answer different questions. A check tells you whether the foundations are in place. Tracking tells you whether AI answers are actually naming you. Readiness comes first: if an AI assistant can't read your site, there is little for tracking to improve. | Approach | Intent type | Targeting precision | Attribution maturity | Ideal use case | B2B fit | | --- | --- | --- | --- | --- | --- | | Readiness checker (this tool) | Diagnostic: can agents access and act on us? | Site-level, from page code; same site, same result | Technical findings; does not measure mentions or pipeline | First diagnostic, post-migration check, brief for your web team | High for product access and sales-contact paths | | Prompt-based visibility checker | Snapshot of brand mentions and citations | Depends on the prompts entered; results can vary by prompt set | Point-in-time; no trend | Quick look at a few buyer questions | Medium to high if prompts mirror real buyer questions | | AI visibility tracking platform | Ongoing monitoring | High when prompts, personas and competitors are configured | Share-of-voice and citation trends; link to pipeline depends on your analytics | Teams that need to monitor category prompts over time | High where budget and prompt coverage allow | | Manual or agency AI visibility audit | Strategy and roadmap | Highest when scoped to your ICP | Can connect findings to pipeline data if available | Prioritizing content, technical and off-site work | High; slower and costlier | General category comparison; capabilities vary by vendor. ## What your AI visibility score tells you Your AI visibility score is a 0 to 100 measure of how well AI agents can read, evaluate and reach your company, based on checks of your website's page code. Research carries 35 points of the weighting, Evaluate 15 and Reach out 50. Visibility scoring here is deterministic: we use no AI to decide a result, so the same site gets the same score. [See every check and how it's scored](https://vertodigital.com/b2b-ai-visibility-checker/tool/how-it-works) ### Score bands 80 to 100 is Shortlist-ready, 50 to 79 is At risk, and 0 to 49 is Off the shortlist. If an agent can't reach your sales team at all, your score can't go above 79, however well the rest of your site performs. These bands and weights are our own judgment, not an industry standard. ### What's in an AI visibility report Every report includes your score, a verdict, and each finding with its evidence and a fix. Reports are shareable pages, so you can send them straight to your web team. [See a sample AI visibility report](https://vertodigital.com/b2b-ai-visibility-checker/tool/reports) ## Which AI platforms does the checker cover? The checker tests whether AI agents from ChatGPT, Claude and Perplexity can reach and read your site. It doesn't prompt any AI assistant, so it can't tell you whether those platforms, or Gemini, mention your brand today. ### ChatGPT, Claude and Perplexity access We read your robots.txt rules for OAI-SearchBot, ChatGPT-User, Claude-SearchBot, Claude-User, PerplexityBot and Perplexity-User. We also request your homepage and contact page as ChatGPT-User, Claude-User and Perplexity-User and compare what comes back. Training bots such as GPTBot, ClaudeBot, Google-Extended and CCBot are reported, never scored. ### Google AI Overviews and Google AI Mode This version doesn't query Google AI Overviews or Google AI Mode directly. Google says a page must be indexed and eligible to appear in Search with a snippet to be shown as a supporting link in either feature, so standard SEO fundamentals are the foundation ([Google Search Central](https://developers.google.com/search/docs/appearance/ai-features)). Our checks for hidden pages, page essentials and sitemaps overlap with those fundamentals, but they don't tell you whether you appear in Google's AI answers. Search Console reports traffic from these features within its Web search type. ### What this version can't see We don't see content that only appears after JavaScript runs, although agents that drive a real browser may see it. We also don't see what happens when a form is submitted, including bot checks that only run on submit. ## From AI visibility check to AI visibility tracking AI visibility is a young discipline, and most B2B teams are early on the curve. We think of it in three stages. This is our framing, not an industry standard. ### Stage 1, Readiness: can AI agents access, read and contact you? This is what our checker measures. It's mostly technical and mostly within your team's control: crawler access, content that doesn't depend on JavaScript, and a contact form agents can see. ### Stage 2, Presence: do AI assistants mention and cite you? This is where AI visibility tracking and prompt-based AI visibility tools sit. They count AI mentions and AI citation across major AI platforms. Some SEO tools now include this too, so check whether the SEO tool you already use covers it before buying another. ### Stage 3, Preference: are you recommended, and does it reach pipeline? This is the hardest stage to measure. It means comparing your brand visibility against competitors in shortlist-style answers and connecting AI-influenced demand to deals. Attribution is often indirect, because zero-click discovery leaves little trail in your analytics. Stages 2 and 3 are where [SEO & AEO](https://vertodigital.com/services/inbound/b2b-seo-and-aeo) and [LinkedIn AEO](https://vertodigital.com/services/inbound/b2b-linkedin-aeo-content-engine) work comes in. ## How to use your AI visibility check results 1. **Run the check on your primary domain.** It takes about 60 seconds and needs no sign-up. 2. **Read the Reach out findings first.** That stage carries half the score and triggers the cap at 79. 3. **Fix the top three items with your web team.** Share the report link so they can see the evidence for each finding. 4. **Rescan.** Because we use no AI to decide a result, a changed result reflects a change on your site or in its bot rules. 5. **Add AI visibility tracking once the foundations pass.** Monitor brand mentions and AI citation over time, and [book a Pipeline Readiness Assessment](https://vertodigital.com/assessment?source=b2b-ai-visibility-checker) if you want to size what the gaps cost you. ## Questions ### What is a B2B AI visibility checker? A B2B AI visibility checker is a tool that tests how visible and usable your company is to the AI assistants and agents your buyers use for vendor research. Some checkers sample AI answers for brand mentions. Ours reads your website's page code and scores whether agents can access you, evaluate your product and reach your sales team. ### What is an AI visibility score? An AI visibility score is a 0 to 100 number summarizing how visible a brand or website is to AI systems, and each tool defines it differently. Ours rests on 19 scored checks across research, product access and sales contact, while others count how often AI assistants mention or cite a brand. Compare scores only within the same tool. ### How do I check my brand's AI visibility? You can check your brand's AI visibility in two complementary ways. Run a readiness check on your website, which our free checker does, and test what AI assistants say about you for your buyers' category questions, either with AI visibility tracking or by asking those questions manually in ChatGPT, Perplexity, Gemini and Claude and recording brand mentions and citations. ### Is the Free B2B AI Visibility Checker really free? Yes, the Free B2B AI Visibility Checker is free, with no sign-up, no email and no sales call required. The report is yours to share. ### What is a good AI visibility score? A good AI visibility score on our checker is 80 or higher, which we label Shortlist-ready. Scores of 50 to 79 are At risk and scores below 50 are Off the shortlist. These bands are our own thresholds, not an industry standard. ### Does this checker show my brand mentions in ChatGPT, Perplexity or Gemini? No, the Free B2B AI Visibility Checker doesn't show your brand mentions in ChatGPT, Perplexity or Gemini, because it doesn't prompt any AI assistant. It tests whether agents can read, evaluate and contact you. For mentions and citations over time, use AI visibility tracking. ### Does the checker test Google AI Overviews and Google AI Mode? No, the checker doesn't test Google AI Overviews or Google AI Mode directly. Google says a page must be indexed and eligible to appear in Search with a snippet to be shown as a supporting link in either feature, so SEO fundamentals come first. Search Console includes traffic from these features in its Performance report. ### What are the best AI visibility tools for B2B? The best AI visibility tools for B2B depend on the job. A free checker suits a first diagnostic, a tracking platform suits ongoing monitoring of brand mentions and AI citation, and an SEO tool you already use may include AI visibility tracking. Early-stage teams often start with a free check and manual prompt testing, while larger teams with many markets tend to need tracking at scale. We don't rank vendors here because we also sell SEO and AEO services, and a self-ranked list would be a conflict of interest. The comparison table above shows what each category does. ### How is the AI visibility score calculated? The AI visibility score is calculated from page-code checks across three stages, weighted Research 35, Evaluate 15 and Reach out 50. Each check earns full points for a pass, half for a warning and none for a fail, and Evaluate is scored only when your site shows product signals. We use no AI to decide a result. [See the full methodology](https://vertodigital.com/b2b-ai-visibility-checker/tool/how-it-works) ### Do you test with a real AI agent? No, this version doesn't run a real AI agent in a browser. It reads your site from page code, which is how many AI search and assistant tools fetch pages when a buyer asks about you. Browser-based agent testing is coming next. ### Our firewall blocks some AI bots on purpose. Is that wrong? Not necessarily. Blocking bots that train AI models is a legitimate choice, but blocking the agents that research vendors for your buyers is usually not what teams intend. The report separates the two. ### Why is my report public? Your report is a public page so you can share it with your team, and search engines don't index it. You can request an update or removal at any time. ### Will this create fake leads in my CRM? No, the checker won't create fake leads in your CRM. It never submits forms or types into fields, and it only reads. ## The check shows where agents drop off. The Assessment shows what it's costing you. Our Pipeline Readiness Assessment is a complimentary 5-day diagnostic across paid efficiency, organic and AI search visibility, and pipeline data, with a 30-minute debrief from a specialist. [Book your Pipeline Readiness Assessment](https://vertodigital.com/assessment?source=b2b-ai-visibility-checker)